Waxing UnLyrical

JUNE 20, 2014

Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: What is the overall personality of your brand? or D.R.E.A.M.

Brand 85

Brand Branding Small Business Resources 85

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. Brand ambassadors should often hand out samples at campus-sponsored events, or host their own events where students can try out their products for free.

Marketing 60

Marketing Nonprofit Small Business Local 60

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Social Media 62

Social Media Trends Media Instagram 62

Solo PR Pro

NOVEMBER 12, 2019

Working with media can be a key part of the public relations equation, but the strategy behind it, and the strategic incorporation of it with internal communications, social media and community relations is just as important – and more effective. Hiring for Strategic Communications. Are you ready to be told no?

Media Relations 50

Media Relations Communications How To Media 50

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Public Relations Ideas for Small Business.

Exercises 82

Exercises Small Business Resources Writing 82

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand.

Video 120

Video Strategy YouTube Marketing 120

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. You’re on LinkedIn – and so is your business.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How Does A Brand Build Loyalty?

Small Business 75

Small Business Advertising Advertising SEO 75

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. You’re on LinkedIn – and so is your business.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Waxing UnLyrical

APRIL 28, 2014

Why: Regardless of their background, some people reject personal branding because it seems to go against their values. What Small Businesses Can Learn from the Creative Community: Share the Journey. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Small Business 75

Small Business Travel Resources Creativity 75

Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Why Brands Must Choose Influencers Wisely. How do you build trust within your business community?

Small Business 75

Small Business Community Resources LinkedIn 75

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. From Automation to Intelligence. AI Academy for Marketers.

Marketing 54

Marketing Resources Data Software 54

wiredPRworks

FEBRUARY 23, 2018

Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The client’s brand/product name (a given). Key hyperlinks to the brand/product website.

Pitching 64

Pitching Consumer How To Meeting 64

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

MARCH 2, 2015

Why: “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting,” explains Kelsey Meyer in this Entrepreneur post. ” 3. Captivate your audience.

Web 40

Web Small Business Creativity Content Marketing 40

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. A: Our biggest challenge is that we’re really a small business trying to do big things. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Prohibition

JULY 19, 2018

No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. Now that this is clear, we can begin to understand exactly how PR can help to grow a business. One of the main advantages PR can hold for businesses and brands, is its ability to persuade and build relationships.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up.

Technology 248

Technology Company Enterprise Community 248

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. In your pitch, convey how the story affects the community, Thrasher advised. How is this [business] impacting people?

Report 170

Report Local Media Pitching 170

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Brand Branding Customer Service 137

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. TestMasters finished 4th out of over 70 initial local Houston small business teams. What is # SocialMadness?

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. Four Brands that are Becoming Content Publishers. A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. 6 Keys to Content Marketing for Big Brands. Content marketing *is* PR.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR Fuel

JANUARY 11, 2021

We invite you to think about the following: Identify the unique characteristics of your brand Think about how you can create an aura of value around your product Come up with ideas for making an emotional connection with your target audience. Arguably, nothing is more important than creating a PR strategy for your small business.

Strategy 52

Strategy Groups Community Internal 52

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. Those in the PR tech community at the time will recall, it was a brutal work environment as agencies across the board – except in healthcare – were cutting headcounts.

How To 115

How To Film Agency Corporate 115

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

DECEMBER 30, 2016

” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

OCTOBER 3, 2016

After the unforeseen break WUL took, we’re getting back into gear with a brand new Social PR Spotlight! My niche is filling the marketing and PR void of small businesses and non-profits; in some cases, helping them determine goals and laying out a plan. the Philly ‘burbs). I also provide voiceover services.

Measurement 100

Measurement Banking Agency Small Business 100