David PR Group

MARCH 23, 2020

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Since last week, there’s been an onslaught of them from businesses both large and small. Can you help them get a small business loan? How to restructure their business? –John.

Brand 85

Brand Branding Crisis Healthcare 85

Landis PR

DECEMBER 20, 2021

So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers.

Social Media 52

Social Media Brand Branding Customer Service 52

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

PR Fuel

MAY 5, 2022

Also, we explain how each type of release can help promote your business. Keep reading and grow your business’s brand reputation today! You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. What Is a News Release?

Small Business 98

Small Business Comparison Writing Reputation 98

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. So, what ends up happening is that you look like everybody else. Design and video.

Trends 147

Trends Instagram Creativity Small Business 147

5W PR

AUGUST 14, 2023

PR is only necessary for large corporations or celebrities Some people believe that PR is only necessary for large corporations or high-profile individuals. Small businesses, startups, non-profit organizations , and even individuals can benefit from PR strategies.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia.

Digital PR 251

Digital PR How To Small Business Analysis 251

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Startups and small businesses. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Axia PR

JULY 2, 2021

This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media. Yet, there’s a reason why large corporations like Nike and small businesses still use the same social media platforms.

Social Media 62

Social Media Media Small Business Reputation 62

Waxing UnLyrical

JUNE 20, 2014

Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: What is the overall personality of your brand? or D.R.E.A.M.

Brand 85

Brand Branding Small Business Resources 85

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

5W PR

DECEMBER 28, 2020

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. For businesses where consumer personalization is allowed, it’s an excellent strategy to test and see how the target audience is going to respond.

Marketing 88

Marketing Survey Consumer Small Business 88

5W PR

JUNE 8, 2021

Although at the end of the day it’s the consumers that hold all the power in terms of whether they opt-in to receive notifications from an app or not, it’s still an excellent way to reach audiences and get them to re-engage with the brand. Email Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications.

Corporate 159

Corporate Groups Local Enterprise 159

5W PR

MAY 28, 2020

The most important thing here is for businesses and their marketing teams to pay attention to the ever-unfolding global situation that’s continuously altering the landscape and then plan their strategies accordingly. Top businesses are going to rise to the occasion and meet their customers where they are right now – in their homes.

Consumer 88

Consumer Exercises Crisis Customer Service 88

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. Brand ambassadors should often hand out samples at campus-sponsored events, or host their own events where students can try out their products for free.

Marketing 60

Marketing Nonprofit Small Business Local 60

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For businesses, brand presence on TikTok is increasingly becoming an essential for brands wanting to connect with their audiences.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For businesses, brand presence on TikTok is increasingly becoming an essential for brands wanting to connect with their audiences.

Social Media 62

Social Media Trends Media Instagram 62

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. Read all about it and see how you can insert yourself into the story. Having you pitch the media.

Twitter 130

Twitter Pitching Financial Video 130

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand.

Video 120

Video Strategy YouTube Marketing 120

Communications Conversations

JULY 30, 2015

corporate blogging and the trend of more companies insourcing their marketing efforts. Small Business Revolution. Are Brands Taking Emojis Too Far?”. We talk about emojis (yes–emojis!!!!), It was an energizing discussion (did I mention we talked about EMOJIS?!?!?!?) Hope you’ll take a listen. Heather Rist.

Small Business 60

Small Business Social Media Corporate Trends 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Solo PR Pro

NOVEMBER 12, 2019

Because there is a fundamental misunderstanding about the role of public relations, many companies hire PR specialists because they want more exposure for their brand. The answer must be tied to your business goals. By hiring at the tactical level with no broader planning, you can actually damage your brand.

Media Relations 50

Media Relations Communications How To Media 50

PR Fuel

OCTOBER 26, 2021

By employing the right press release strategies, you can boost the corporate bottom line. Tapping multiple channels can really make your marketing strategy more effective and help you build your brand. We assist small businesses in obtaining more website traffic and customers fitting their desired demographic via media coverage.

Writing 101

Writing Consumer Small Business Reputation 101

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Public Relations Ideas for Small Business.

Exercises 82

Exercises Small Business Resources Writing 82

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. That's why more and more organisations are transitioning to the brand newsroom approach. You're going to need coverage. What are you trying to achieve?

Viral 120

Viral Social Media YouTube Small Business 120

Critical Mention

JUNE 26, 2020

Both big and small businesses are subject to receiving various forms of negative comments and publicity. While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. Think Before Reacting. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. corporate cringe ). If your PR strategy fails to answer this question, it’s just ornamentation (i.e.

B2B 52

B2B Strategy eBook Small Business 52

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Build relationships with the media.

Small Business 40

Small Business Nonprofit Local Community 40

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How Does A Brand Build Loyalty?

Small Business 75

Small Business Advertising Advertising SEO 75

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. Big huge financial brand. Another big B2B brand.

B2B 60

B2B Twitter Viral Trends 60

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The client’s brand/product name (a given). Key hyperlinks to the brand/product website.

Pitching 64

Pitching Consumer How To Meeting 64

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79