Cision

AUGUST 5, 2016

Does your brand analyze what’s being said? Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. To get a glimpse, check out these examples: Audiences.

Brand 120

Brand Branding Sports Radio 120

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. . Resources: [link] [link] [link] [link]. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

PRSay

MARCH 18, 2020

Within today’s new dynamic, communications professionals have to be more strategic than ever. Coronavirus conversations are omnipresent, meaning communicators can’t operate as if their work is businesses as usual. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Communication is tricky, so getting other perspectives is the key to making sure your response appeals to more than just one audience.

Publicity 105

Publicity Radio Sports Small Business 105

Cision

JANUARY 13, 2017

Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication. If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How can brands keep up?

Local 120

Local Radio Community Tools 120

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Hard to select just one, eh? were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 103

Creativity Data Measurement Product Launch 103

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. Community college newsletters or magazines. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Information of Everything.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. Phantom Thread.

Film 136

Film Local Leadership Radio 136

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 3 SickThingsUK. Sickthingsuk.co.uk.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Ethical Voices

DECEMBER 5, 2022

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. Since I was 16, I’ve been in communications. First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love.

Ethics 79

Ethics Publicity Radio Local 79

Communications Conversations

JULY 14, 2016

What you DO find is a bunch of tech companies/startups ( Slack , Basecamp ), a very small number of Fortune 500 companies ( General Mills , locally), and a few others that have globbed onto a trend I see accelerating in the months and years ahead. Prudential has public radio host and actress, Faith Salie hosting its 40/40 Vision podcast.

Internal 60

Internal International Resources Banking 60

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

Media 76

Media Journalism Radio Print 76

Critical Mention

AUGUST 5, 2018

Some of her clients include PayPal and Cox Communications and she has previously guest published for sites including CNN and Mashable. Deirdre Breakenridge is the CEO at Pure Performance Communications. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 30) “Marketing and branding strategy.”.

Employee 150

Employee Print Writing Survey 150

Shift Communications

JANUARY 3, 2017

When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness. Nonetheless, often broad brand awareness actually isn’t what many businesses need or what helps move the dial and achieve even more mission critical things, like surpassing sales target goals. Katie McGraw.

Media 104

Media Training Technology Consumer 104

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

Employee 89

Employee Internal International Training 89

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. 3) Snakes do Drive Time Radio. for drive time morning radio.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Communications Conversations

DECEMBER 11, 2020

Did you feel like you had more or less communication with your new employer during the search process? Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. Were recruiters more responsive?

Interviews 185

Interviews Meeting Video Energy 185

Mora Communications

JANUARY 3, 2018

A gradual sustained approach can successfully establish a business, expert or a brand. . A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print. Media begets media.

How To 40

How To Newspapers Print Interviews 40

Mora Communications

OCTOBER 9, 2017

When you are featured on The Doctors, CNN or Time Magazine , or your local magazines, newspapers, TV or radio outlets on timely topics, you establish yourself as the authority in your field while at the same time serving as a resource to the communities you most want to reach. Copyright © Mora Communications Inc.

Radio 40

Radio Newspapers Advertising Advertising 40

Rock the Status Quo

NOVEMBER 11, 2015

Shonali just launched a brand spankin’ new program called Social PR Launchpad – go check it out or see the image below for details. How do you handle crisis communications? But it was a lot of fun, and we did attract the attention of the local ABC radio station. Sign up RIGHT NOW, though, it starts on Friday!

Crisis 100

Crisis System Education Community 100

Communications Conversations

JANUARY 12, 2021

Others are brand new to me. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally. I first “heard” about Andrea on Twitter, as she regularly interacts with some of my favorite radio personalities of KFAN’s Power Trip Morning Show. Jennifer Zick, Authentic Brand.

Banking 78

Banking Sports Meeting Insurance 78

Public Relations Sydney

NOVEMBER 16, 2014

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Identify and reach out to key journalists Developing a relationship with at least one journalist at each major news outlet in your local area is an excellent start. Respond to their enquiries in a timely manner.

Local 90

Local Social Media eBook Meeting 90

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. Teacher, student and parent communication is shifting to messaging platforms.

Report 81

Report YouTube Privacy Web 81