Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Meet the Media: Alexa St.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 80

Automotive Transportation Conference Mobile 80

5W PR

SEPTEMBER 8, 2019

Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective with a brand’s messaging and marketing strategy. Now, brands have even less time and space to work with when it comes to connecting with consumers. Is something like this a good fit for your brand?

Transportation 74

Transportation Advertising Advertising Consumer 74

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Strategy 60

Strategy How To Transportation SEO 60

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 78

Automotive Mobile Technology Transportation 78

Prohibition

JUNE 2, 2023

Uber’s carriage ride for the Coronation There were lots of brands creating campaigns around the King’s Coronation, but one that really caught our attention was Uber’s Coronation Carriage. Pulled by horses and decked out in opulent gold with red velvet interiors, it was certainly transportation fit for a King.

Transportation 62

Transportation B2C Social Media Retail 62

Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. It was about shifting strategy, and making sure to have some live fun with it along the way.

Travel 144

Travel Video Industry Tourism 144

PR 20/20

OCTOBER 30, 2014

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. Two prime examples: the increasing popularity of shared music, like Spotify , shared spaces, like Airbnb , and shared transportation, like Lyft. ” Strategy Content Brand'

Content Marketing 78

Content Marketing Transportation Marketing Conference 78

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Automotive 198

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today? the asset for future use.

Print 120

Print Tourism Transportation Film 120

Bianchi Biz Blog

JUNE 29, 2023

Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Free uniforms.

Sports 117

Sports Film Television Transportation 117

PRSay

NOVEMBER 20, 2018

In response, Kerlik, a former transportation reporter for the Pittsburgh Tribune Review, and the Pittsburgh International Airport have started Blue Sky — an in-house news service where the Airport can break its own stories and not have to rely on the media reach of other publications.

Internal 103

Internal International Travel Tourism 103

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.

Automotive 95

Automotive Study Report Transportation 95

Mindful Marketing

DECEMBER 21, 2020

By not including a charger with its newest ‘toy,’ has the world’s most valuable brand set up its customers for gift-giving/getting failure? Apple’s omission has challenged me to think of precedents for such a strategy, which seems akin to an automaker selling cars without spark plugs.

Wireless 84

Wireless Policies Transportation Consumer 84

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? The exhibit, called “the Da Vinci of Debt,” is a collection of 2,600 real diplomas that Natural Light , one of Anheuser-Busch’s signature brands, has rented from degree earners.

Education 126

Education Financial Engineering Transportation 126

Prohibition

AUGUST 15, 2019

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler , our summer brief was to create a campaign that celebrated the great British summertime.

Social Media 48

Social Media Transportation Film Content Marketing 48

Buzzstream

JANUARY 26, 2024

We know sending outreach at scale is a big part of the strategy for many agencies, link building and digital PR alike, but these standards may signal a need for change in how we operate. TLS: Transport Layer Security is a communication protocol that encrypts emails to ensure secure communication. So, you are putting yourself at risk.

Google 134

Google Guidelines SEO Reputation 134

Onclusive

OCTOBER 23, 2019

The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . The result is real-time, actionable metrics that matter. Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

JUNE 18, 2019

30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”. 40) “I help employees working at large companies understand the business strategy and link their work accordingly. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

Employee 148

Employee Print Writing Survey 148

5W PR

MARCH 13, 2024

Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape. Tailoring the destination’s PR strategy , message, and channels based on these insights is the key to resonating with the audience.

Travel 78

Travel Consumer Strategy Transportation 78

Bianchi Biz Blog

DECEMBER 2, 2020

But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. That’s just about everything under the sun, from mobility companies to the features in your brand new car. Good news: these are all good opportunities for auto supplier stories.

Mobile 73

Mobile Trends Automotive Technology 73

Tribe Builder Media

MAY 26, 2019

Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. Related: 6 Strategies to Maximize Earned Media for Your Brand. Follow these tips to create a cohesive and productive multicultural environment at your place of business.

Employee 40

Employee Transportation Engineering Groups 40

Tribe Builder Media

MAY 26, 2019

Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. Related: 6 Strategies to Maximize Earned Media for Your Brand. Follow these tips to create a cohesive and productive multicultural environment at your place of business.

Employee 40

Employee Transportation Engineering Groups 40

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

5W PR

JULY 12, 2023

From coffee and tea to energy drinks and juices, many beverage brands are embracing the subscription model. It also offers many benefits to beverage brands. Convenience and Accessibility One of the primary reasons why beverage brands should offer beverage subscriptions is the convenience it provides to customers.

Brand 78

Brand Branding Transportation Consumer 78

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. That drawing on that popular brand of graham cracker cookies? Talk to Us!

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. ” – Adam May. ” – Bellmont Partners. .

Transportation 122

Transportation Social Media Corporate Agency 122

Contently - Strategy

AUGUST 28, 2019

We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. A well-designed piece of branded print media is even more rare. You want to discover this place like a local would, right?

Travel 82

Travel Content Marketing Examples Airlines 82

PR Conversations

OCTOBER 29, 2015

linking into green transport issues to get people off the roads. The job was much more about strategy and direction, reputation management and helping clinicians and managers in the early 1990s realise that communications was a beneficial – nay essential part – of public services. sparking a bit of controversy with campaign themes.

Publicity 40

Publicity Local Training Education 40

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

The Hoffman Agency

DECEMBER 22, 2023

Asia’s technology growth story is not just about Asian brands, though. This localized knowledge proves invaluable in developing tailored products and services, crafting effective marketing strategies, and building robust relationships with Asian customers and partners. The four-day agenda attracted over 500 exhibitors from Korea.

Government 36

Government Local Technology Transportation 36

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand.

How To 108

How To Transportation Content Marketing Healthcare 108

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

5W PR

MARCH 6, 2020

Between finding the best deals, the perfect schedule, and the best modes of transportation that will fit your travel needs, it’s easy to visit multiple websites and get lost along the way. Omio takes a unique approach to travel, and the platform allows users to find the fastest, cheapest, and best travel options, through a single search.

Travel 103

Travel Technology Transportation Airlines 103