Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Automotive 198

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 78

Automotive Mobile Technology Transportation 78

PR 20/20

OCTOBER 30, 2014

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. Today’s consumer doesn''t need to own. ” Strategy Content Brand' Why own when you can share, and increase cost efficiencies at the same time?

Content Marketing 78

Content Marketing Transportation Marketing Conference 78

The Hoffman Agency

DECEMBER 22, 2023

Asia’s technology growth story is not just about Asian brands, though. Amid global turbulence, these markets continue to offer immense opportunities for tech companies, with sizable populations and a rising middle class driving increased consumer demand for technology products and services.

Government 36

Government Local Technology Transportation 36

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today? the asset for future use.

Print 120

Print Tourism Transportation Film 120

Cision

APRIL 21, 2017

Over the past 27 years, Tim Race became a veteran at the New York Times, serving in a variety of roles, including energy, autos and transportation editor. Your new role will include developing clients’ editorial strategies– what are some of the key components of a successful strategic communication/ editorial strategy?

Journalism 227

Journalism Transportation Twitter Energy 227

Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. For live video to succeed, it has to offer something consumers can’t get anywhere else. ” The main requirements?

Travel 145

Travel Video Industry Tourism 145

5W PR

JANUARY 10, 2020

Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. As a leading HDTV brand in America, with a mission to deliver high performance and smarter products, they don’t consider themselves a TV company. Front of the House.

Transportation 136

Transportation System Mobile Consumer 136

Mindful Marketing

DECEMBER 21, 2020

By not including a charger with its newest ‘toy,’ has the world’s most valuable brand set up its customers for gift-giving/getting failure? Apple’s omission has challenged me to think of precedents for such a strategy, which seems akin to an automaker selling cars without spark plugs.

Wireless 84

Wireless Policies Transportation Consumer 84

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? The exhibit, called “the Da Vinci of Debt,” is a collection of 2,600 real diplomas that Natural Light , one of Anheuser-Busch’s signature brands, has rented from degree earners.

Education 126

Education Financial Transportation Engineering 126

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

Bianchi Biz Blog

DECEMBER 2, 2020

But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference. 5 – Green Tech.

Mobile 73

Mobile Trends Automotive Technology 73

Sword and the Script

JUNE 18, 2019

30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”. 40) “I help employees working at large companies understand the business strategy and link their work accordingly. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

Employee 150

Employee Print Writing Survey 150

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Rich Young | Student Transportation Inc.

Marketing 104

Marketing Content Marketing Crisis Management Data 104