5W PR

AUGUST 10, 2021

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people. It did this successfully with a bold marketing campaign.

Brand 88

Brand Branding Marketing Viral 88

Critical Mention

MARCH 16, 2020

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. How much of that content references your brand or industry? Branded Mention Volume. Unbranded Mention Volume.

Brand 120

Brand Branding Software Nonprofit 120

Landis PR

FEBRUARY 5, 2024

It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry. These methods aim to build brand awareness, engage stakeholders, and create a narrative around your startup. Embrace the power of AI to revolutionize your PR efforts!

Publicity 59

Publicity Privacy YouTube Analysis 59

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 111

B2B Brand Branding B2C 111

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 186

Communications Journalism Advertising Advertising 186

Sword and the Script

MARCH 5, 2024

In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.”

Software 125

Software B2B Pitching Data 125

Critical Mention

JANUARY 29, 2021

People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. Engagement.

Brand 135

Brand Branding How To Radio 135

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In their global ads running on YouTube as well as on billboards, the words “finger lickin” are now blurred out.”. Public relations campaigns often fail because the brand doesn’t know and understand its target audience.

Publicity 128

Publicity Retail Policies YouTube 128

Melissa Agnes

NOVEMBER 6, 2018

You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. About this episode. Virtual communication deprives us of the emotional knowledge that helps us understand context.

Crisis Management 178

Crisis Management YouTube Internal International 178

Business Wire

MARCH 14, 2018

The way a brand conducts business through social media is a direct reflection of the company. Brands in particular need to respect this etiquette, since social media is a public forum. One wrong move can have serious consequences for your brand reputation. If you think about that, you'll do things differently." (1)

Social Media 160

Social Media Mobile Media Video 160

Rock the Status Quo

JUNE 30, 2015

Write on your own time to build your personal brand. Even just one post per month builds your personal brand. You are improving your writing skills with the benefit of building your personal brand. It also allows you to use embed code from YouTube, SlideShare, Vimeo, Ted, Livestream, or Getty images. It takes experience.

LinkedIn 100

LinkedIn Brand Branding SEO 100

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

Crisis 158

Crisis Reddit Reputation Tools 158

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). It would not seem to have “next YouTube video stars” written all over. We post a new Here’s Why video every Monday at this link and on our YouTube channel.

Video 153

Video B2B Film Marketing 153

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Polaris

APRIL 7, 2015

Yet if you work for a large company with a good reputation, should you? We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand.

Video 100

Video Brand Branding Content Marketing 100

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. It also builds on an earlier announcement last year when the company added YouTube and some podcasts to its monitored sources. The company has been working to expand beyond media monitoring too.

Instagram 136

Instagram Technology Resources Employee 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. What do you represent?

Interviews 130

Interviews Video Film Industry 130

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Melissa Agnes

SEPTEMBER 16, 2014

A fast food worker stomps in a lettuce bin and posts it on YouTube. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. 1) Provide social media training for everyone that operates as an admin on a brand account. But, are they a crisis? Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. About Barbara Rozgonyi. wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

5W PR

JUNE 27, 2017

Influencers have been a part of the marketing and branding game for decades, but in the past the powerful influencers almost always attained celebrity status in some form such as sports stars, models, or well-known actors. You might think that the big names would be where brands look to garner praise. That’s not the case now.

Social Media 95

Social Media Publicity Media Retail 95

Konnect Agency

NOVEMBER 24, 2020

There are unique advantages in being a guest speaker and it’s definitely worth your time to explore as you begin to plan your brand strategy. These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry.

SEO 52

SEO YouTube Instagram Reputation 52

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week.

Case Study 118

Case Study Crisis Management Crisis Study 118

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign.

Media 103

Media How To Advertising Advertising 103

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

PRSay

SEPTEMBER 25, 2017

Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. It makes sense in a landscape where each second more than 7,700 tweets are sent, 70,500 videos are viewed on YouTube and 800 photos are posted on Instagram, according to Internet Live Stats.

Media 122

Media Agriculture Data Instagram 122

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Because it was the first of its kind, it garnered mass media attention and had a direct impact on United’s reputation and bottom line. Source: Wikipedia).

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. Gary Vaynerchuck does offer some points to consider when it comes to personal branding not only from his own experience, but tips on how to help others as well. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here.

Crisis 62

Crisis Viral Government Crisis Communications 62