Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, To find out more about our services and how we can support your brand – contact us today. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Energy 62

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. To improve your success rate even more, utilize A/B pitching.

Media Relations 202

Media Relations Media Pitching Case Study 202

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team.

B2C 62

B2C Creativity Energy Print 62

Sword and the Script

OCTOBER 5, 2021

Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Most PR teams will amplify segments on social media for further exposure. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

Local 323

Local Pitching Print Interviews 323

PR 20/20

MAY 19, 2020

Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. Contact Content Creators Out of a Job. In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. So we initiated a twofold plan. Explore Media Partnerships.

Writing 72

Writing Brand Branding Construction 72

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Advertising 62

Advertising Advertising Print YouTube 62

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Konnect Agency

MARCH 20, 2024

Konnect, for instance, has made a tradition of sporting vibrant pink pants, shoes, branded jean jackets, and more, creating a distinctive uniform. Differentiate yourself from the norm by offering something unique while still promoting your brand. Activities can also create a crowd and provide an opportunity for memorable moments.

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 95

Pitching Print Measurement Report 95

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

JULY 7, 2020

I read it as a repositioning from just a database for media contacts or a tool for media monitoring, to a vision for managing the entire PR process. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list.

Technology 125

Technology Publicity Software Print 125

Cision

JULY 9, 2015

Deliver your products and services straight to an audience eager to buy by getting into the holiday gift guide that matters most to your brand. Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers.

Fashion 120

Fashion Print Pitching Media Relations 120

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. Get better acquainted with your contacts with the newly designed contact pages. We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story.

Print 120

Print Software Mobile Writing 120

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Cision

JULY 19, 2017

But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Do they prefer online media or print? Then ask if the media contact would like a sample. How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 91

Community How To Marketing Data 91

Sword and the Script

SEPTEMBER 7, 2021

monitoring or contacts) can vary and impact pricing. This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey,” wrote Talkwalker CEO Tod Nielsen in a post on LinkedIn Pulse. Print circulation drops again. Meltwater growth. “In

Software 90

Software Print Tools SEO 90

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 96

Strategy Ethics Social Media Data 96

Victorious PR

NOVEMBER 22, 2022

We work across fields to build brands that attract, offer a unique position, and effect real change in the world. We focus on building a strong foundation for our clients that includes a multi-faceted approach from print, digital, podcasts, TV, and speaking opportunities. To be the recipient of this newest award means a lot to us!

Company 52

Company Print Agency Meeting 52

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. However, it all depends on how you use it.

Company 62

Company Software Crisis Management Agency 62

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Here is a simple, elegant solution for when a co-worker is having a spirited conversation with a media contact or just singing out loud – the Hush “smart” earplugs. Has the time come for PR and 3D printing? Brands from Coca-Cola to Warner Brother s have been toying with the technology for a few years now.

Wireless 120

Wireless Print Hotels Travel 120

Cision

JUNE 2, 2017

Communication trends will always be changing and while it’s important to keep up with the latest channels and methods, what really creates news (whether it’s print, digital, broadcast or social) is something that’s newsworthy. What are the biggest PR and marketing mistakes brands make, and how can they avoid them?

Travel 243

Travel Agency Social Media Print 243

Inbound PR

SEPTEMBER 4, 2018

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising. This all sounds great, right?

Social Media 48

Social Media Media Strategy Print 48

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. An exec I worked with once told me he didn’t exist until he saw his name in print. PR is most effective at: Packaging a company’s story to resonate with reporters. Operating in a vacuum.

Print 120

Print Advertising Advertising Survey 120

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. Target Audience.

Advertising 101

Advertising Advertising Writing Product Launch 101

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Until the conferences start contacting you, your company will need a team member dedicated to submitting to strategically targeted annual conferences. Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority. Blog early and often. Be the host with the most.

Leadership 149

Leadership B2B Tools Conference 149

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? How to Talk about your Measurement Data.

Measurement 78

Measurement Publicity Television Analytics 78

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Print Syndicate. Online, print, broadcast – it all still matters. Client: Blink.

Print 60

Print Media Travel Wireless 60