PR for Anyone

JULY 23, 2020

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Sometimes television will ask that too. Really podcasts/radio do a lot of that.

Interviews 130

Interviews Media Television Radio 130

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Advertising 190

Advertising Advertising Radio Television 190

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training 180

Media Training Training Interviews Media 180

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Television news and online sources have seen significant upticks against a trend of decline. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. Right now what is relevant is COVID-19.

Media 130

Media Television Exercises Newspapers 130

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

5W PR

JANUARY 17, 2017

Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media–What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? The post How to Measure PR?

Measurement 90

Measurement How To Television Analysis 90

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? How to Talk about your Measurement Data.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Content shapes a personal brand. Long-form content bolsters authority. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Therefore, brands should watch-out for hooks that’ll maximize their media reach. Limit Branding On-Set.

Media 68

Media Travel Radio Interviews 68

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.

Television 120

Television Interviews Engineering Tools 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority. One or two weekly posts can demonstrate an executive’s broad insight and communicate a distinct brand voice. Blog early and often. Additionally, the CEO could strive to guest post on trade industry blogs.

Leadership 149

Leadership B2B Tools Conference 149

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. Hard to think that far ahead.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

NOVEMBER 14, 2017

What Matters to Our Brand? Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic.

Measurement 166

Measurement Strategy Media Analytics 166

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! That’s not going to happen with an ad running on Facebook. Also, a press release can be sent to many different outlets. And that means more reach!!

Real Estate 52

Real Estate Publicity Television Radio 52

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. The company also enhanced the platform’s search and alert functionality.

Television 60

Television Radio Analytics Government 60

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. This is shot as if done by a television station.

Media 120

Media Television Video Print 120

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Broadcast – television and radio. Understand which influencers are having the most impact on your brand.

Media 75

Media Radio Newspapers Print 75

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. We make our buying decisions based on how the brand or product makes us feel. Click To Tweet.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc.

Media 60

Media Marketing Analytics Television 60

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Done correctly, this connection can lead to better brand awareness and consumer loyalty. But there is still an argument for connecting with consumers off screen.

Consumer 60

Consumer How To Advertising Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. television networks have created in 30 years. Reputation management – more 24/7 than ever. Good news, bad news, fake news – it never stops. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136