Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

JUNE 13, 2019

Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Trust in the news has fallen 11% since 2015. Facebook, fake news and BBC under pressure Good news is hard to find.

Print 115

Print Media Newspapers Local 115

5W PR

APRIL 29, 2023

A timeline of tasks can be created using a national food days calendar , including ordering ingredients and printing promotional materials. Look for local food bloggers and invite them to try limited-edition menu items. Restaurants can offer branded t-shirts, hats, and food-related items like custom koozies or coffee mugs.

Local 88

Local Social Media Print Agency 88

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 187

Communications Journalism Advertising Advertising 187

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

Strategy 96

Strategy Publicity Media Video 96

Cision

JANUARY 9, 2017

Publishing a book can also add credibility and authority to your company as well as your personal brand. It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Think Local. You can publish a 100-page softcover book for under $2.50

Print 120

Print How To Local Customer Service 120

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Our team is entirely focused on making things as engaging on social as possible and getting traffic to sites but also getting our brands out there,” she says. If there’s one thing Reach Plc has, it’s, well, reach. Unique analytics.

Reddit 158

Reddit Viral Analytics Social Media 158

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

Data 68

Data Trends Journalism Print 68

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. I’m not suggesting it’s easy. The competition grows daily. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

PR Insiders

NOVEMBER 10, 2020

One is the value of media coverage for building your brand or promoting your business. In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service.

Media 78

Media Pitching Print Interviews 78

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

FEBRUARY 12, 2021

Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. At Crenshaw, you work with a variety of brands and businesses. What are some of the differences in building a communications strategy on a national level compared to a local level?

Communications 253

Communications Data Local Survey 253

5W PR

MAY 20, 2020

How can a brand know if a PR campaign will be successful? So, a better question to ask is: “How can a brand be reasonably sure they have set their next PR campaign up for success? So, a better question to ask is: “How can a brand be reasonably sure they have set their next PR campaign up for success? Clear Objective.

Measurement 88

Measurement Print Local Social Media 88

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Judy: To create brochures, we used to have to go to a printing press. Both now live in the Atlanta area. My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. A business that gets involved in its local community achieves multiple objectives. Done correctly, this connection can lead to better brand awareness and consumer loyalty.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

JANUARY 25, 2016

Social has brought an explosion of content distribution channels, and brands are struggling to make their content stand out. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1. One day Andy bought a few chickens at a local farmer’s market. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Prohibition

AUGUST 29, 2023

Firstly, it helps create brand awareness and generate excitement. This can include product reviews, interviews, or features in food publications, both online and in print. Is it increased brand awareness, higher sales, or improved customer perception? Clearly define your objectives to guide your strategies.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. Head to a local establishment where reporters and journalists are known to hang out –enjoy a beverage! .

Media Relations 52

Media Relations Publicity Sports Media 52

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

PR Insiders

MAY 7, 2021

PR is about building your brand and your authority over time. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Sheer numbers can be a good thing, especially when you are trying to establish your brand.

Data 78

Data Newspapers Analytics Measurement 78

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Media Week in InDaily. Media Watch, ABC TV.

Media 76

Media Journalism Radio Print 76

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60