Print? Really? Here’s why it’s a smart option for marketers
JULY 26, 2019
Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. Do you evaluate print advertising as part of an overarching media strategy for your brand? Linda Thomas Brooks, president and CEO of the Association of Magazine Media , offers insights into trends in magazine publishing and implications for marketers and advertisers. That means other brand KPIs are best achieved through other channels.