How B2B Brands Can Use TikTok Without Ruining It
Contently - Strategy
APRIL 19, 2021
At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.
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