Free White Paper! Find the Right Influencer for Your Brand


Ninety-two percent of consumers listen to recommendations from strangers over brand content. The answer is influencer marketing. Influencers are valuable brand advocates who expand your reach and grow your audience. With an influencer on your side, your audience is more likely to see your brand in a positive light and listen to what you have to say. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand.

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White Paper: Want Content Success? Think Outside the Box!


Content marketing is a crucial piece of content strategies. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Here are some of the highlights from the white paper: How to Get Started.

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Free White Paper! Give Your Story Legs


Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways.

Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Media and influencers read analyst reports and white papers, so the reach can become exponential. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications.

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How to Establish Brand Identity: Top Tips From Jeff Barrett


When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. So what do you need to do to build your brand’s identity from the ground up? Learn about influencer marketing in Cision’s new white paper! Building your brand starts on social. The next step is to inject personality into your brand.

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3 Rewards to Reap From Brand Journalism


Gone are the days of pushing your brand’s message to your audience through traditional advertising. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time?

3 Reasons Why Social Media Influencers Make Powerful Brand Partners


Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power.

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

The same is true with marketing. As modern marketing expands and audiences change, new strategies emerge. With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy. Let’s look at 8 approaches that you can add to your current marketing strategy, and how you can implement them. As modern marketing expands and audiences change, new strategies emerge.

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B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. All said, the number of those committed to long-term thinking in marketing has dwindled.

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6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR strategies that worked for brands two months ago might not be effective today. Followers believe they have a personal relationship with these cultural icons that goes far deeper than brand promotion. It really adds to the legitimacy of the brand in the eyes of the consumer.”.

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know. COVID Impacts Content Marketing.

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We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” 3 Idealist Content Marketing Metrics. by Frank Strong.

PR Tips For Building And Extending Your Personal Brand

ImPRessions - Crenshaw Communications

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. There are concrete steps to take to build and extend your brand once you’ve established an initial presence. Steps for Building and Extending Your Brand.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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Debunking 5 common myths about branding

PR Daily

Everybody tosses around the word "brand"—it's become like "innovation" and "synergy.". Let's debunk the five biggest "brand" myths that are circulating: 1. Your brand is how you look. Think of your brand as the personality of your organization. Your brand is an expense with hard to measure ROI. Many feel brand can't be monetized, but that's a shortsighted view of a complex concept. Your brand reflects the people at the top.

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Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. So, content marketing does bring a level of credibility and it can help you earn more in the process. >>>Also >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. Myth 5: White papers are content marketing.

Use content rewards to promote your brand—and scoop up marketing data

PR Daily

Say you’ve got a white paper on music piracy and you’d like to get potential customers to download it. But to overcome some customers’ resistance to sharing data, innovative companies are providing digital rewards such as popular movies or songs that can be downloaded along with the white paper. “So Brands such as Fandango, Land Rover, Skullcandy and others have used digital rewards—and have reaped data from the downloads.

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3 Things You Need to Know About Brand Journalism


Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

Want More Fans? See 3 Brands’ Secrets


Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Get the free white paper!

3 Keys to Convincing Influencers to Work With Your Brand


Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. So how can you persuade influencers to get on board and help spread the word about your brand? Once you’ve done your research and determined the right influencer for your brand, it’s time to recruit them. Read the free white paper today!

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

And that's where content marketing tools come in. Tools have evolved to meet the needs of modern content marketers. Without further ado, let's check out 10 tools that can help your B2B content marketing strategy to thrive. 10 Content Marketing Tools That Will Help You Succeed.

Take These 4 Steps to Power Your Brand with Bloggers


But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Evaluate your current marketing efforts to see how blog coverage could benefit your brand. Learn how to keep bloggers loyal to your brand!

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Report: Airbag recalls ding auto brands

PR Daily

To measure the negative impact on the affected brands, Infegy and Phoenix Marketing International recently published a report titled, “The Impact of Automotive Recalls on Consumer Opinion.”. There’s good and bad news for brands in the report. The bad news is that even though the recalls are Takata’s fault, auto brands see negative sentiment grow. FREE White Paper: Prepared for Ebola: How Emory University Hospital Managed the Crisis and the Health Care Message. ].

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Social Listening: When #AI Takes Over

PR Expanded

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos. Branding Guest Post PR 2.0

3 Questions to Ask Before Diving Into Brand Journalism


Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics.

The 5 Biggest Takeaways From Content Marketing World


Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. The challenge now is to take what the conference has taught, and to apply it to your own marketing strategy. Here are five key takeaways from Content Marketing World: 1.

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

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3 Valuable Lessons From the B2B Marketing Forum


For B2B marketers, the struggle is real. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Here are three key takeaways to help you excel in your business-to-business marketing strategy and implementation. This is what I hate about B2B, we’re made to think we’re marketing to f*ing robots” – @Avinash #mpb2b.

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How to Use Word-of-Mouth Marketing


When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Think of all the places you’ve wasted money trying to market your brand. While you’re throwing money down the drain, your customers are doing the marketing for you…and doing a better job than you ever could. I just let my peers market to me.

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The New Marketing Mandate for the Advocacy Era


Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions.

In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. Shaefer’s {grow}: The dangerous confusion of sales and content marketing. If sales are down, marketing gets fired. If leads are down marketing gets fired.

Why your whole organization must get involved in content marketing

PR Daily

All too often, clients struggle to initiate and maintain an ongoing content marketing program. After all, it’s usually the marketing and communications departments who shoulder the entire brunt of the effort, without a lot of help from the rest of their organization. Marketers don’t have to do it all themselves, but It’s up to them to lead the effort, clearly articulate roles to various team members and ensure each team has an avenue for contributing. Content Marketing

Creating Contagious Content for Moms: What Brands Need to Know


If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Instead, she suggests brands share their message in a meaningful way. The upside is brands are managing relationships with current customers. Brand: Mabel’s Labels.

The 5 Stages of Content Marketing Grief

Sword and the Script

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

Everything You Need to Know About Word-of Mouth Marketing


How can you break into or improve your word-of-mouth marketing? Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you turn your audience into loyal brand advocates?

Less is more: 3 tips to jargon-free branding

PR Daily

With the rise of brand journalism , the old rules for boosting your company’s image don’t work anymore. Building your presence no longer means logos and marketing messages. Organizations that incorporate brand journalism into their communication understand that our new industry rules focus less on branding and more on storytelling. Successful brand journalism is built on telling stories, not selling products. The switch to brand journalism.

4 Marketing Tactics B2Bs Can Swipe From Nonprofits


But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. Only 30 percent of B2B companies say their content marketing is effective.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. by Frank Strong.