Cision

SEPTEMBER 11, 2015

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. Here are five key takeaways from Content Marketing World: 1. Harmonize the two.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Cision

DECEMBER 19, 2015

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. McDonald’s.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Most brands don’t have the resources available to even consider aligning with celebrities.

Social Media 120

Social Media Brand Branding YouTube 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics.

Journalism 120

Journalism Brand Branding Writing 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Does good PR create more prospects at the top of the marketing funnel? .” ” Earned media doesn’t work as consistently as email marketing or paid media. But that awareness may be of the brand involved, or maybe just the problem it addresses.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

APRIL 21, 2015

When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Think of all the places you’ve wasted money trying to market your brand. I just let my peers market to me. Why Word of Mouth Works.

Marketing 120

Marketing How To Employee Advertising 120

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Joe Pulizzi’s Orange Suit.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Here are three key takeaways to help you excel in your business-to-business marketing strategy and implementation.

B2B 120

B2B Marketing B2C Employee 120

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Get our recent white paper today! Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

AUGUST 25, 2015

Live streaming may be the new kid on the block, but it’s making a name for itself in the marketing world. million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands. Click here for our free white paper now! With more than 1.5

Brand 120

Brand Branding YouTube Video 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. by Frank Strong.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

OCTOBER 27, 2016

Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. What do you think are some of the biggest PR challenges facing brands today? What are some of the ways brands need to adapt? Think like a consumer.

Airlines 120

Airlines Travel Consumer Creativity 120

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 71

Brand Branding Marketing Facebook 71

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. Augmenting a sales and marketing effort. A good PR campaign is informed by and reflects messaging from marketing efforts but should never supplant those efforts. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Cision

NOVEMBER 16, 2015

But which ones are right for your influencer marketing program? You look for people who are relevant to your brand and industry; pay attention to their reach; and establish that they have an actual, engaged audience. Want to learn more tips for success with influencer marketing? View our latest white paper.

Data 120

Data Software Analysis Instagram 120

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans. Go outside-the-box with your content marketing.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. Read our free “How to Beat Content Marketing Overload” white paper now! (No Each bad communication also taxes the community’s good will, causing them to tune out and look upon brands as spamming mechanisms.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

NOVEMBER 5, 2015

Don’t be afraid to get creative in your press release. Want to amplify your brand’s news? Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! JOPHIELsmiles , reynermedia ( Creative Commons ). Play with your language. Images: amboo who?

Conference 120

Conference Writing Creativity Web 120

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. I like to work with brands I use and respect,” said Stafford. What do you want to accomplish?

Video 73

Video Marketing YouTube Comparison 73

Cision

SEPTEMBER 4, 2015

Celebrities like Jimmy Fallon and Madonna have already jumped on the live streaming video train, and it’s time for your brand to do the same. Live streaming apps, like Meerkat and Periscope , present a huge opportunity for your brand to connect with your audience on a more personal level. Click here for our free white paper!

Video 120

Video Film Training Creativity 120

Cision

NOVEMBER 14, 2015

Influencer marketing is on the rise as 59 percent of professional communicators plan on increasing their budgets for this tactic over the next 12 months. Whether you’re pushing to gain more brand awareness or increase the number of your Twitter followers, think about what benchmarks would help you reach this goal. An ROI of $6.50

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. What do I mean by programmatic in this instance?

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

PR Fuel

MAY 19, 2022

Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. It’s a way to earn media attention for your brand and gain better visibility in the market. How to End a Press Release. Call to Action.

How To 100

How To Writing Video Fashion 100

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. copyright laws, but does your brand also do business in Europe? Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

JULY 7, 2015

Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. More importantly, how can use them to your brand’s advantage? Why should your brand be on Pinterest? Click here for our free white paper that shows several methods for measuring PR!

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

AUGUST 11, 2015

Podcasting is an alluring medium to PR pros, marketers and communicators. With the tool, you can reach a highly engaged audience that—wonder of wonders—really and truly wants to hear from your brand. And what if your brand changes hosting services? Strozier ( Creative Commons ). What subjects make for a good podcast?

Software 120

Software SEO Video Education 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? Check out our “Video Streaming Best Practices for PR” white paper! For B2B brands, the title may be more educational in nature: “Tune in to Learn about [Blank].” Write a script.

Video 120

Video Education Mobile B2B 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Learn how with Cision’s free white paper!

Media 120

Media Social Media Community Measurement 120