PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

SEPTEMBER 15, 2021

If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). This video should help you with what you pitch when. I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business.

Pitching 130

Pitching Television System Local 130

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. The editors can’t know what will happen with the virus four months from now so they need to continue with their planned themes and the overall category of the magazine (i.e. Video Transcript: Hi everybody.

Media 130

Media Television Exercises Newspapers 130

Deirdre Breakenridge

APRIL 13, 2015

News video. Almost every editor of a news website I’ve spoken with in the last six months has told me that a news story with a couple of good, original images, and a video that lets the reader feel like they’re there, is top of their list for news content. 76% of journalists say they use externally produced videos.

Video 150

Video Trends Radio Newspapers 150

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Above and beyond the obvious reason for doing this – it’s the right thing to do – organisations should consider the impact on their brand if they don’t correct their failings. It’s all in the narrative. Shout about it. Keep an eye out.

Brand 75

Brand Branding Employee Exercises 75

The Proactive Report

APRIL 5, 2015

The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. 74% said they would post or link to the full video.

Media 100

Media Video Television Radio 100

Deirdre Breakenridge

OCTOBER 29, 2018

Credit: DDS Magazine www.ddsmagazine.com. The video highlighted women talking about how they originally hated their natural hair because of how they were teased and treated by others, but eventually grew to embrace it. Even after the brand tried to apologize, many former supporters weren’t accepting it.

Advertising 295

Advertising Advertising Twitter Consumer 295

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Remember to keep your messaging useful, newsworthy and strategic.

Resources 214

Resources Pitching Television Radio 214

Deirdre Breakenridge

MARCH 2, 2015

A Guest Post By Natasha Clark, Founder of Lioness Magazine. As founder of Lioness Magazine , there were a few things that I learned as we launched: Content is key. Think of brands that have impacted you. You have radio, TV, video, social media, text, email, and even snail mail. Dove is a brand that gets it.

Enterprise 150

Enterprise Community Education Radio 150

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 82

Meeting Automotive Media Transportation 82

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. Not to mention Microsfot which has been adding video to LinkedIn’s platform even more recently.

Video 38

Video Social Media Media Google 38

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. He then moved to Digiday to cover video. Marty Swant | @martyswant. He’s a great follow. Sahil Patel | @sizpatel.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

DECEMBER 14, 2021

Funded by investors and exchange-traded funds (ETFs), video game developers and programmers are working full-time to construct this brave new world. Maybe that’s why brands like Nike have already started filing trademark applications for virtual goods. Roblox Corp.,

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Your audience may really care about videos of huskies in the snow. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. Recommendations include simple, inexpensive survey data owned by a brand but only tangentially related to its product or service as well as short articles drafted specifically for a particular outlet.

Social Media 120

Social Media Media Comparison Guidelines 120

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 197

Radio Tools Journalism Interviews 197

Mark My Words

APRIL 11, 2022

And, in a sign of the circles brand Beckham now moves in, it is Vogue rather than OK! magazine that has acquired the exclusive rights to the wedding. I don’t think so,” says Claudia Croft, deputy editor of 10 Magazine. No longer are celebrity wedding picture rights the exclusive preserve of more downmarket glossy magazines.

Instagram 60

Instagram Fashion Video Financial 60

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. They got to know each other at social media events around the city.

Television 52

Television YouTube Pinterest Radio 52

The Hoyt Organization

JANUARY 17, 2024

Use various mediums: Share stories through different mediums such as videos, articles, social media posts, or even podcasts to reach a broader audience and keep them engaged. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites.

Education 52

Education Publicity Radio Newspapers 52

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. NSale #instaphoto #seattle #drone. The Insta-zine!

Instagram 60

Instagram Brand Branding Creativity 60

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Here are some tips, garnered from past brand campaigns, for winning positive PR for dad’s big day. If you have compelling fathers to highlight as part of your brand’s Father’s Day push, make them the centerpiece of publicity efforts whenever possible. Use real-life people in your campaigns. Get emotional.

Retail 120

Retail Viral Video Pitching 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! The viral videos! If it’s feasible, a brand can create a hashtag just for the event.

Hotels 200

Hotels Local Interviews Viral 200

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Strategy 52

Strategy Training Insurance Insurance 52

PR for Anyone

SEPTEMBER 8, 2021

Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. This is their job. They get paid to do a good job.

Television 221

Television Pitching Interviews Radio 221

Communications Conversations

NOVEMBER 2, 2017

So, we decided to combine the Bulletin with our magazines and showcase more of our wonderful photography. We eliminated the bulk of the internal announcements we were writing and re-focused our efforts on writing feature stories and collaborating with our photography and video staff. A new multimedia hub was born.

Case Study 113

Case Study Journalism Study Instagram 113

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Add relevant images like branded photos or a video, too. Over 60% of consumers purchase products after watching videos.

How To 92

How To Guidelines Writing Pitching 92

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Like the Olympics, election cycles offer guaranteed opportunities for businesses or brands to weigh in, opine or borrow heavily to create an interesting story. The most popular social platforms remain that way because they do the job – creating engagement between brands and customers, personalities and fans. Using election data.

Sports 120

Sports Television Pitching Conference 120

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR Insiders

JULY 12, 2021

The digital world has given all of us different and often better options for how we get our news, how we share it with others, and for those of you promoting your brands, how you and the media connect with each other. Nearly all newspapers and magazines have an online version available, and those online articles also have long lives.

Print 78

Print Newspapers Media Skype 78

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but We recently had the pleasure of chatting to Danny Bell , a video director and producer in the UK and US. Have you ever seen examples of brands involved in TV?

Film 120

Film Instagram Sports Analytics 120

5W PR

MARCH 12, 2018

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success. By: Jacolyn, Account Director.

Video 68

Video Mobile Consumer Advertising 68