Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. Peloton swiftly steered its brand out of trouble by killing the campaign.

Facebook 310

Facebook Crisis Employee Government 310

PRSay

FEBRUARY 15, 2022

These are prominent individuals who have made a significant impact in Black History and American History from many aspects: medicine, civil rights, sports, government, etc. But who are Black Americans in our profession of public relations, communications, and journalism that came before us and our pioneers?

Communications 182

Communications Sports Corporate Government 182

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Forget about the brand for a moment.

Storytelling 165

Storytelling Web Case Study Brand 165

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports.

Meeting 73

Meeting Automotive Engineering Journalism 73

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Associated Press and other outlets. I know what you’re thinking. Think how ‘PRSmith’ could work. >PRSmith

Journalism 90

Journalism Software Sports Analysis 90

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 174

Radio Sports Journalism Analytics 174

NewsWhip

MAY 16, 2023

Marca , Spain’s national daily sport paper, has firmly held the number one spot with 12.4M Mundo Deportivo , a Barcelona-based sports publication, has taken the third spot with 8.2M interactions, while Diario AS , which is a sport specific sister publication to second-placed El Pais , is holding onto seventh with 7M.

Facebook 78

Facebook Sports Comparison Fashion 78

Cision

APRIL 21, 2017

A few months ago, Race made the jump from journalism to a career in PR. This week, I sat down with Tim to discuss his transition to PR, using the full array of purchased, earned, sponsored and owned media platforms to help clients tell stories, and building your personal brand to work your way up.

Journalism 227

Journalism Transportation Twitter Energy 227

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank.

Reputation 165

Reputation Apparel System Corporate 165

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California.

Meeting 131

Meeting Radio Sports Telecommunications 131

5W PR

MAY 22, 2023

A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. For instance, a personal trainer can earn a certification from the National Academy of Sports Medicine (NASM) to enhance their reputation with clients.

Industry 88

Industry Reputation Education Training 88

Sword and the Script

FEBRUARY 1, 2020

The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. That strength is felt most keenly in the impact journalist can have on a brand. People might only be interested in business, sports or local affairs. Brand managers should also consider journalists because of their high-quality content. One negative story can hurt.

Marketing 97

Marketing Sports Social Media Journalism 97

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. We hope you find this beneficial. Feel free to add your comments!

Ethics 97

Ethics Crisis Transportation Airlines 97

Stephen Waddington

JUNE 13, 2019

Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Methodology The study was commissioned by the Reuters Institute for the Study of Journalism.

Print 115

Print Media Newspapers Local 115

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Associated Press and other outlets. I know what you’re thinking. Think how ‘PRSmith’ could work. >PRSmith

Journalism 54

Journalism Software Sports Analysis 54

Cision

MAY 5, 2017

What are the biggest communication challenges facing brands today? Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. You’ve helped secure placements in major outlets, such as The New York Times, The Wall Street Journal and The Huffington Post. Is there a downside?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture.

Sports 117

Sports Film Television Transportation 117

Ishmael's Corner

AUGUST 24, 2014

It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Brands in Sales Mode at Super Bowl. Given my love of sports, it’s no surprise that more than half of these posts relate a sporting news event to storytelling techniques.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

It helps that the Cubs are a national brand, enjoying that distinction with just a few other ball clubs – the New York Yankees, Los Angeles Dodgers, and Boston Red Sox. The tree sports a beautiful hometown flag and “Nova Scotia Tree” signage for all to see. Chicago Cubs break curse, win pennant.

Construction 120

Construction Journalism Tourism Local 120

NewsWhip

APRIL 11, 2023

The BBC focused on sport and entertainment in its top articles, with the death of presenter Paul O’Grady both the publisher’s biggest article and the biggest story on Facebook for the month with 464k engagements. If you’d like to learn more about how the biggest publishers have covered brand crises, check out our latest report.

Facebook 148

Facebook Sports Local Report 148

NewsWhip

AUGUST 11, 2022

Sport was also a big driver of engagement, with new signings Lisandro Martinez (353k) Christian Eriksen (277k) and Gabriel Jesus (277k) all making waves for their respective new teams. Sports publishers continued to do well, with Manchester United’s website cracking the top 25 alongside Sportsbrief and Football London. .

Facebook 78

Facebook Sports Local Training 78

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S.

Banking 113

Banking Sports Financial Corporate 113

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. Boing Boing. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

AUGUST 6, 2020

The more contacts you have, the more brand visibility your business gets. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

NewsWhip

JULY 21, 2021

The Western Journal followed closely behind, with their story on the same topic garnering 617k engagements. . The Fédération Internationale De Natation (FINA) is the international federation recognized by the International Olympic Committee for administering competitions in water sports. We’ll look at the swim cap ban first.

Advertising 88

Advertising Advertising Measurement Sports 88

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? My second pet peeve is that I fall for them. .

Reputation 120

Reputation Newspapers Sports Travel 120

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? With so much competition in the marketplace, how can brands stand out? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. HB2 gave rise to serious and prolonged economic boycott of the state by major corporations and sports organizations, flushing away an estimated $600 million in revenue. Email hack bedevils Democrats .

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202