ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. There is a Search Engine Journal but no Sales Tech Journal. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Cision

OCTOBER 8, 2015

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

The Stalwart Blog

DECEMBER 5, 2016

The idea is beautiful digital advertising with an art director's eye, not an engineers. However, timeliness is key and the creator insists they've found a way to move quickly and make it easy for brands, while still offering differentiation on the platform. What digital storytellers do you think will crush it in 2017?

Storytelling 60

Storytelling Journalism Print Mobile 60

5W PR

FEBRUARY 12, 2024

In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers. This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that.

Video 62

Video Strategy SEO Engineering 62

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

NOVEMBER 16, 2017

PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. NEO (News Engine Optimization). Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Social Amplification of Earned and Owned Media. Owned Media Readership. Power of Voice.

Media 186

Media Measurement Software Storytelling 186

Shift Communications

AUGUST 29, 2023

While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has.

Survey 60

Survey How To Storytelling Corporate 60

Prohibition

AUGUST 3, 2023

For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so. This integration of AR into social media videos will not only enhance user engagement but also revolutionise how video marketing and the way brands showcase their products and services.

Video 118

Video Social Media Media YouTube 118

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story. Though anathema for some, there is a reason why Brand has 8.7m for a long time.

Brand 122

Brand Branding Newspapers Media 122

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They can build a better interface or “wrapper” and brand on processes and customer service. Secret Sauce Origin Story. Not necessarily. Just ask Zappos.

How To 194

How To Wikipedia Engineering Web 194

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Ishmael's Corner

OCTOBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. In the spirit of balanced reporting, this is what a Samsung Note7 looks like before it catches fire:When things go awry as they have with the Samsung Note, it’s easy to forget that “connection” underpins every brand. I’ve been following the Samsung PR crisis.

Brand 60

Brand Branding Storytelling Crisis 60

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. These directly affect what search engines rank and show in results, so you need to know what you can control and influence.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Yet too many PR people don’t do this well.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out. Enter multitasking!

LinkedIn 100

LinkedIn Brand Branding SEO 100

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights.

Leadership 164

Leadership Blogging Storytelling SEO 164

Ishmael's Corner

AUGUST 5, 2018

The Art Of Storytelling In Business Communications And Public Relations. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

Google 78

Google Communications Storytelling Government 78

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Roundtable. Branding Strategy Insider. Advertising Age Online. Social Media Examiner. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

Storytelling 60

Storytelling Interviews Software Industry 60

Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. This trend will only accelerate as search engines become ever more intelligent. Branded Organic Social Media Becomes Meaningless.

Trends 161

Trends Publicity SEO Advertising 161

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

APRIL 29, 2016

Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go. With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out the where, when, and how of your summer plans. .

Data 40

Data Storytelling Travel Engineering 40

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. And Google also gives search engine priority ranking to YouTube videos.

Video 120

Video Strategy YouTube Marketing 120

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? You need one-stop-shop content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). A Clear Brand Message and Identity. Both marketers and PR workers aim to create an image for their brand in the public eye.

Marketing 68

Marketing SEO Guidelines eBook 68

The Resolution Blog

SEPTEMBER 8, 2015

Are too many PR people doing the equivalent of burying their heads in the sand over new Search Engine Optimization opportunities? Google has moved the goalposts for Search Engine Optimization, now focusing search algorithms on editorial influence, reputation and trust. billion people go to Google every day. About Andy Green.

SEO 120

SEO Google Engineering Data 120

PR Job Coach

NOVEMBER 3, 2010

Companies and recruiters are heading straight to Google, Bing, Blekko and other search engines to see what you are truly up to and how large is your web footprint. But the resume today is only one of several means of highlighting you as a brand. Create a personal branding presentation similar to a C.V. The short answer is no.

Engineering 176

Engineering LinkedIn Google Insurance 176

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

David PR Group

OCTOBER 9, 2014

Our emphasis has shifted away from people and instead focused on the computer algorithms created by search engines. The old tricks aren’t working, and all roads are pointing to brand building and authentic communications. Now, I’m not saying that publishing good content eliminates the need for search engine optimization.

SEO 94

SEO Google Storytelling Writing 94

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Assuming you are willing to share details, they should be woven into the messaging and storytelling. Take Stock of Your IP and its Potential. It is not a binary decision, either.

Technology 177

Technology Comparison Case Study Privacy 177

The Hoffman Agency

DECEMBER 12, 2019

Yes, PR is demanding, but you’re on the front lines in shaping Chinese brands, not only in the China market, but around the world. has great engineers. China has great engineers. counterparts when it comes to the expertise called storytelling. They are the generation to help Chinese brands going abroad!

Internal 36

Internal International Engineering Storytelling 36