Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. Get more tips that will help you build your personal and company brands responsibly. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Notified said it can now monitor brand mentions on TikTok.

SEO 130

SEO Content Marketing Marketing Software 130

Stephen Waddington

MARCH 10, 2019

There are two outcomes of best practice PR activity: reputation and relationships. Measure reputation using periodic brand level benchmarking with stakeholders. A series of Facebook live sessions by Marcel Klebba and I will explore blogging, personal branding and landing a job. Here’s Marcel’s write up.

Marketing 81

Marketing Measurement Government Report 81

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Marketwired

FEBRUARY 23, 2016

Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? You must always focus on finding a creative news angle. Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Music lovers were using online sharing services to download music for free, without paying the publishers.

Film 60

Film Print Creativity Internal 60

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth.

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Music lovers were using online sharing services to download music for free, without paying the publishers.

Film 60

Film Print Creativity Internal 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. As I write this post, the current asking price on OpenSea is $36,099.60. The full report is ungated and freely available for download. See it here.”. earned $13.9

Software 85

Software Internal International Pitching 85

Sword and the Script

MAY 13, 2017

FTC warning letters aside , can brands really buy influence? The first step in selecting influencers, that will work for your brand, is understanding what makes them influential. In other words, what is it a brand wants an influencer to achieve? There’s a lot of murkiness to it as well. 1) How to choose influencers.

Strategy 75

Strategy Marketing Measurement B2B 75

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. By the way – it was a follow up study to their most downloaded article from the journal 10+ years running in the journal. Have a great day!

Study 111

Study Journalism Interviews Conference 111

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 62

Tools Blogging Pitching Google 62

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. How to Fix Your Buyer Personas.

How To 120

How To Tools Viral Exercises 120

Beyond PR

JULY 14, 2017

At first, I like to know if the brand has any upcoming promos so I know if I can stay within the timeline. And, please send links to the brand’s page. Many times I have to Google the brand and try to find them when no links are in the pitch. Create a solid plan for the brands you represent first.

Pitching 66

Pitching Real Estate How To Twitter 66

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. They rely on excellent writing and storytelling; and. It’s not a content marketing goal or a PR goal.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Wildfire

AUGUST 1, 2018

PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement.

Measurement 49

Measurement Analytics Google Agency 49

Cision

OCTOBER 31, 2016

Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Jill Duffy and Jordan Minor writing for PC Mag called Lynda “ hands-down one of the best sources for online learning.” High praise.

LinkedIn 60

LinkedIn How To Mobile Course 60

Public Relations Sydney

NOVEMBER 16, 2014

These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Local 90

Local Social Media eBook Meeting 90

PR 20/20

SEPTEMBER 23, 2020

This may raise a red flag for those of us writing email subject lines: Doesn’t the word “free” automatically lob your email into the spam folder? You’re more likely to get flagged on something like your send reputation. Instead, you might offer them a download. Another way is to paint your brand as the authority.

Examples 88

Examples Marketing Reputation Company 88

Presspage

AUGUST 15, 2017

the importance of online reputation management. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. contributors.

Technology 115

Technology Big Data Video Data 115

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It comes down to simple math: The more times your brand is mentioned, the more visible you become. Expand social media presence. Gain influencer attention.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

The Resolution Blog

JANUARY 8, 2018

Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Don’t miss out download now. Six examples of insane honesty The PR industry has worked hard to lose its reputation of bending the truth and inflating statistics but how honest are we prepared in campaigns?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. All brands want their audiences to talk about their content. But, they should not be the sole focus of your writing.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR.

Social Media 120

Social Media Marketing Pinterest Media 120

Solo PR Pro

AUGUST 19, 2014

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. Free Solo PR PRO ebook Get It In Writing! –

Tools 78

Tools eBook Print System 78

Solo PR Pro

JANUARY 6, 2015

Whether you’re brand new to consulting (congrats!) Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! The Communications Consultant’s Guide to Contracts, delivers 45 pages of advice and 9 full contract examples to help – join more than 8,000 of your peers in downloading this helpful resource.

eBook 40

eBook Creativity Twitter Tools 40

Buzzstream

AUGUST 13, 2018

Now that you’ve had a second to do that, I’ll call out a few of the specific areas you should review as you’re vetting content: Automatically generated content – if it seems like a human didn’t write the content you’re looking at, the odds are they didn’t. Review brand alignment. Review on page advertisements.

Google 117

Google Measurement Advertising Advertising 117

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. Monitor industry trends closely and consider all brand communications with that global context in mind. This is a mistake.

Comparison 40

Comparison Financial Internal International 40