Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 120

Content Marketing Marketing Viral Study 120

PR Fuel

NOVEMBER 16, 2020

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. If you fail to write a strong document, however, you could also fail to generate leads. Know the Focus.

Writing 60

Writing How To Examples Consumer 60

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Prepare examples and analogies.

Interviews 322

Interviews Media Media Training Meeting 322

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Releases work with branded content. But in our business the role of the press release is up for debate. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.”

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success.

Marketing 75

Marketing eBook Case Study Measurement 75

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

MAY 5, 2015

The same holds true with your B2B brand. Don’t share that message with the same, old content marketing tactics. Once you have that story arc, document it. Write it down. It determines the shape that other content marketing pieces take. Spice up your content marketing with outside-the-box tactics.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months.

Instagram 118

Instagram Video Twitter Facebook 118

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? First, it’s important for you to spend some time with your data and your stakeholders considering your content marketing program and its purpose.

How To 177

How To Guidelines Content Marketing Video 177

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success.

Marketing 60

Marketing eBook Case Study Measurement 60

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. But no one I know thinks that it is the journalist’s job to write puff pieces for clients.

Writing 177

Writing Pitching Report Industry 177

Mora Communications

NOVEMBER 2, 2017

Write your targets, goals and intents. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Targeting a particular market sector. Make it a living, breathing document. . Increasing sales.

Brand 66

Brand Branding Product Launch Google 66

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. Writing for one person can be absolutely inspiring.

How To 137

How To Creativity Storytelling Writing 137

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

PR Fuel

DECEMBER 21, 2021

They go on to add that press releases are their most trustworthy source when it comes to brand-related information. It’s a document provided by a company to give information about their business to the media. Press releases are an important part of a company’s marketing and communication strategy. What Is a Press Release?

Engineering 52

Engineering Writing Web Google 52

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

PR Fuel

MARCH 2, 2021

Only 70% of B2B marketers have a documented content marketing strategy. Outsourcing press releases to a marketing agency can benefit your entire brand. Outsourcing press releases to a marketing agency can benefit your entire brand. Writing press releases requires a specific approach.

Writing 52

Writing Agency Energy Meeting 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. Locate brand-appropriate social influencers. It’s being used across a wide array of industries, including PR and marketing. Social content is simple. Nail the right database for media research.

Pitching 136

Pitching Tools Agency Resources 136

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. If you want to set your business up for success, you need to learn how to write a press release. Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand. The Underlying Purpose.

Writing 52

Writing Small Business Product Launch Engineering 52

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. I review a few to-dos with the students and lecture about social media marketing. It usually takes me 2-3 hours (at least) to write each post.

Social Media 157

Social Media Media LinkedIn Tourism 157

Buzzstream

MARCH 7, 2024

I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. Shouldn’t we always be writing content in this way? Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog.

System 62

System Google Policies Guidelines 62

PRSay

JUNE 24, 2020

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. She suggested the term “African American” be used in any company documents that are publicly disseminated. Ask them.”.

Communications 157

Communications Employee Training Company 157

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. Write in the inverted pyramid style.

Company 61

Company SEO Writing Engineering 61

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. Are you aiming to create brand awareness of your website or products? How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Tools 128

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. “For Many require an extensive amount of documentation.

How To 52

How To Groups Writing Local 52

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. The bottom line with Lulu is that it may be close to ideal for communications and marketing professionals who have high attention to detail and a small budget.

Print 120

Print How To Local Customer Service 120