Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG).

Storytelling 84

Storytelling Brand Branding Customer Service 84

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Social media channels present opportunities for businesses to respond to praise, concerns and questions. . Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Social Media Delivers Brand Clarity.

Social Media 105

Social Media Media Customer Service Radio 105

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Here are five ways that your company and brand should prepare for a PR crisis. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

5W PR

SEPTEMBER 21, 2020

Add to that the decreased likelihood of such things as misinformation, mistimed promotions, broken links, and off-brand Tweets or posts. Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing.

Social Media 88

Social Media Media Case Study Construction 88

Cision

JUNE 3, 2015

Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. That is the communicator’s payoff for brand loyalty. But all is not lost.

Crisis 120

Crisis Construction Viral Reputation 120

Sword and the Script

NOVEMBER 3, 2020

The growth presents both an opportunity and a challenge for PR. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. RepTrack monitors “seven key drivers of reputation” one of which is media coverage. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. .:

Crisis 203

Crisis How To Exercises System 203

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Customers / clients. Subsidiary brands. The first step is to identify exactly who your key stakeholders are. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. .:

Crisis 100

Crisis How To Crisis Management Exercises 100

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. But keep in mind that this moment full of challenges also presents opportunities. Paid ads and content marketing have inverse reputations.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Critical Mention

APRIL 8, 2018

As you’re finalizing your PR budget for the fiscal year, why don’t you come up with that next big idea to present to your team: media monitoring. Before we wrap up, here are a few other key pointers to assist in you pitching media monitoring: Increased ability to provide customer service. Increased reputation management.

Media 64

Media Software Leadership Customer Service 64

wiredPRworks

FEBRUARY 11, 2016

Thanks to the Ascend Training team for inviting me to present this program! Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. BRAVE BRANDING GUIDE. Do your customers see you as the company or person you think you are?

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

APRIL 30, 2013

Due to the nature of its presentation and direction, fair use for educational purposes also applies. Don’t we as social media professionals, especially a Page like PreventDisease.com with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source? The image went viral.

Social Media 111

Social Media Reddit Media Facebook 111

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Strategy 62

5W PR

SEPTEMBER 19, 2023

Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents. As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships.

Viral 78

Viral Digital PR Storytelling Reputation 78

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. When businesses communicate with sincerity, openness, and clarity, they increase their customers’ trust.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media. Single source of truth.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. can all be labeled as PR activity. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. How does your brand filter through the 500 million tweets sent each day?

Strategy 120

Strategy Social Media Customer Service Software 120

Mindful Marketing

JANUARY 29, 2023

” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Initially, ChatGPT insisted it was wrong to “present others’ work as one’s own,” but it stumbled when asked if it enabled students to do so.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Sign up for free ebooks, webinars and other resources (i.e.

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Even in the B2B sector, today’s customers, many of whom are millennials, want business leaders to be present and visible. Or do they? It’s a tall order.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR.

Social Media 120

Social Media Marketing Pinterest Media 120

David PR Group

NOVEMBER 12, 2015

I’m talking about the concept of “exceptional customer service.” We all talk about improving the customer experience, but it remains incredibly elusive as many businesses continue to struggle with maintaining consistent service. The brand message is no longer the thing that sells, according to Solis. Not anymore.

Television 40

Television Customer Service Storytelling System 40

Sword and the Script

DECEMBER 11, 2018

The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important. 3) Emotional connection with customers. “I 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 90

Social Media Marketing Media Creativity 90