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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

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How to deliver stellar social media customer service (+ 3 examples)

Agility PR Solutions

Building a strong positive reputation for your brand is done through stellar customer service. Every brand that has ever existed has disappointed some people at one time or another. What customers really want in these situations is to be reassured that the company cares about them […].

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8 common social media customer service pitfalls and how to avoid them

Agility PR Solutions

However, with the countless customer interactions happening on various social media platforms, it’s easy to stumble into common pitfalls that can harm your brand’s reputation.

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3 keys to the link between customer service and brand reputation

Agility PR Solutions

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service.

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10 ways to boost your brand reputation as a SaaS business

Agility PR Solutions

Importance of exceptional customer service Exceptional customer service is a particularly crucial aspect of a SaaS business’s brand reputation, as it goes beyond merely helping customers with their issues.

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7 ways brands can leverage customer-centric content marketing to boost reputation

Agility PR Solutions

“Your reputation precedes you”—this phrase is just as relevant in business as it is for individuals. To drive long-term success, you must earn positive recognition from your customers. For that, you need to deliver impeccable customer service and cater to the evolving demands of your target market.