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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323
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RepUs Unveils 2024 Reputation Speaking Topics

Reputation Us

2024 will be another monumental year of continued change in the world of corporate reputation management. To learn more or to schedule Casey Boggs to speak at your upcoming event, visit the 2024 Reputation Speaking website. 2024 REPUTATION SPEAKING TOPICS 1. Reputation Management We are at a pivotal moment where trust in A.I.

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This New Year, Resolve to Give Your Staff Presentation Training

PRSay

Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. In these two areas — participating in conferences and meeting HR needs — it’s essential for companies to make strong presentations. A good training program will help presenters improve their skills.

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

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LEGAL PRESENTATION: Court of Law & Court of Public Opinion. Kentucky Bar Association’s Annual Meeting

Reputation Us

On Friday, June 23, 2023, Casey Boggs of ReputationUs will be presenting at the Kentucky Bar Association’s Annual Convention in Lexington, KY. The focus of this CLE session is to 1) leverage the impact of reputation management as part of a legal plan, and 2) help mitigate damage through effective communications.

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Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring

NewsWhip

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.