INDUSTRY INSIGHTS YOUR PEERS ARE READING
When marketers want to improve their brand’s presence online, they usually look to add a channel to their repertoire. If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch. MORE
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go. MORE
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director. MORE
When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital. MORE
But t-shirts are relatively cheap and a great way to build buzz, brand equity and links. The post 5 Creative Strategies for Link Building appeared first on Shonali Burke Consulting. Guest Post by Stuart McHenry. MORE
From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face. MORE
The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. 3) Rising influence of creative in content marketing. The post Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML] appeared first on Sword and the Script. MORE
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze. MORE
These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Positioning: Lärabar as a Lifestyle Brand. MORE
If your brand or client is trying to catch the fleeting attention of Generation Z, you’re going to need more than a static, old-school approach with your creative marketing. MORE
Chief communicators are investing heavily in creativity to deliver better customer experiences that drive business growth. The post The evolution of CX—communicators must now embrace a more infused Creative Experience appeared first on Agility PR Solutions. MORE
The social media platform got creative with the description for the app update, and whoever wrote it deserves a raise. This effort means the pressure is on other app developers and brand managers to up their update-copy game. MORE
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different. MORE
Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ]. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. MORE
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. MORE
Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]. The post Tips for Effective, Creative PR Ideas appeared first on Public Relations Sydney. MORE
I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. 1) Digital is killing creativity in marketing. MORE
Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. MORE
Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly. If you cannot keep your brand audience engaged and in awe, you’re soon dead and forgotten. MORE
Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences. MORE
To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events. MORE
How did you create an experience that made reporters excited to cover your product or feature your brand? The post Show off your creative press event strategy appeared first on PR Daily. MORE
Look around to see what other brands are doing to get their message out. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativity MORE
Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. MORE
Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly. If you cannot keep your brand audience engaged and in awe, you’re soon dead and forgotten. MORE
Delivering the creative goods every day, throughout a career, requires a more strategic approach. She recommends nurturing specific habits to keep the creative wick constantly lit: Understand how creative input fuels output. MORE
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? MORE
By Niki Sasiela Just do it. I’m lovin’ it. Think different. These simple phrases have the power to define our economy, our identities, and our culture. Advertising is everywhere: the logos on the clothing we wear, wrapped around the trains during our daily commutes, on our phones when we scroll through our social media feeds. [… MORE
The post 4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report appeared first on PR Warrior | Trevor Young. Content marketing Buffer Creative Market Jeni's Splendid Ice Cream MailChimpLarge companies with lots of shareholders tend to publish annual reports. MORE
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. MORE
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter MORE
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Sometimes creativity just exists. Creativity can’t be pre-ordered, ordered on-demand, purchased on credit, or saved and stored for use on another day. MORE
Creativity of phrasing. Here are 13 standouts to get your creative juices flowing: 1. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Finding the perfect tagline can be daunting. MORE
Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly. If you cannot keep your brand audience engaged and in awe, you’re soon dead and forgotten. MORE
RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog. Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away. MORE
CNBC reported : If you’re determined to score the $10,000 grand prize, you’ll first need to find one of Coke’s 50,000 touchscreen Freestyle machines nationwide that dispense a wide variety of the company’s fountain drink brands. Be authentic and stay true to who you are as a brand,” she says. MORE
However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative. MORE
Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. MORE
The post Beware, the growing crisis in creative advertising effectiveness appeared first on Agility PR Solutions. MORE
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”. MORE
Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly. If you cannot keep your brand audience engaged and in awe, you’re soon dead and forgotten. MORE
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.
Public Relations Sydney
OCTOBER 10, 2019
Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]. The post Tips for Effective, Creative PR Ideas appeared first on Public Relations Sydney.
PR Expanded
MARCH 12, 2015
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.
PR Expanded
JANUARY 20, 2015
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go.
PR Daily
MAY 8, 2019
Look around to see what other brands are doing to get their message out. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativity
Shift Communications
OCTOBER 2, 2014
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.
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Agility PR Solutions
SEPTEMBER 9, 2019
If your brand or client is trying to catch the fleeting attention of Generation Z, you’re going to need more than a static, old-school approach with your creative marketing.
PR Daily
MARCH 26, 2019
How did you create an experience that made reporters excited to cover your product or feature your brand? The post Show off your creative press event strategy appeared first on PR Daily.
Sword and the Script
FEBRUARY 16, 2019
I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. 1) Digital is killing creativity in marketing.
PR Daily
MAY 12, 2019
Delivering the creative goods every day, throughout a career, requires a more strategic approach. She recommends nurturing specific habits to keep the creative wick constantly lit: Understand how creative input fuels output.
Waxing UnLyrical
MAY 10, 2018
These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Positioning: Lärabar as a Lifestyle Brand.
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Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas.
PR Daily
JULY 30, 2018
Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ]. All writers struggle to consistently generate creativity, inspiration and fresh content ideas.
Sword and the Script
JANUARY 29, 2019
To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events.
Doctor Spin
JUNE 28, 2019
Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly. If you cannot keep your brand audience engaged and in awe, you’re soon dead and forgotten.
Waxing UnLyrical
JULY 11, 2014
Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food.
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value?
Agility PR Solutions
AUGUST 12, 2019
The post Beware, the growing crisis in creative advertising effectiveness appeared first on Agility PR Solutions.
PR Daily
APRIL 19, 2018
From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face.
Contently - Strategy
DECEMBER 12, 2018
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze.
Doctor Spin
JUNE 28, 2019
Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly. If you cannot keep your brand audience engaged and in awe, you’re soon dead and forgotten.
Cision
OCTOBER 23, 2017
Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content.
Doctor Spin
JUNE 28, 2019
Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly. If you cannot keep your brand audience engaged and in awe, you’re soon dead and forgotten.
Sword and the Script
FEBRUARY 3, 2018
The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. 3) Rising influence of creative in content marketing. The post Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML] appeared first on Sword and the Script.
PR Daily
JUNE 7, 2019
CNBC reported : If you’re determined to score the $10,000 grand prize, you’ll first need to find one of Coke’s 50,000 touchscreen Freestyle machines nationwide that dispense a wide variety of the company’s fountain drink brands. Be authentic and stay true to who you are as a brand,” she says.
Culpwrit
JULY 12, 2019
By Niki Sasiela Just do it. I’m lovin’ it. Think different. These simple phrases have the power to define our economy, our identities, and our culture. Advertising is everywhere: the logos on the clothing we wear, wrapped around the trains during our daily commutes, on our phones when we scroll through our social media feeds. […
Agility PR Solutions
SEPTEMBER 9, 2019
Chief communicators are investing heavily in creativity to deliver better customer experiences that drive business growth. The post The evolution of CX—communicators must now embrace a more infused Creative Experience appeared first on Agility PR Solutions.
PR Daily
AUGUST 30, 2016
RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog. Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away.
Doctor Spin
JUNE 28, 2019
Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly. If you cannot keep your brand audience engaged and in awe, you’re soon dead and forgotten.
PR Daily
APRIL 2, 2015
When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital.
PR Daily
AUGUST 19, 2015
The social media platform got creative with the description for the app update, and whoever wrote it deserves a raise. This effort means the pressure is on other app developers and brand managers to up their update-copy game.
Cision
FEBRUARY 3, 2017
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution.
PR Warrior
JANUARY 11, 2017
The post 4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report appeared first on PR Warrior | Trevor Young. Content marketing Buffer Creative Market Jeni's Splendid Ice Cream MailChimpLarge companies with lots of shareholders tend to publish annual reports.
PR Daily
AUGUST 4, 2018
Creativity of phrasing. Here are 13 standouts to get your creative juices flowing: 1. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Finding the perfect tagline can be daunting.
Waxing UnLyrical
FEBRUARY 7, 2019
But t-shirts are relatively cheap and a great way to build buzz, brand equity and links. The post 5 Creative Strategies for Link Building appeared first on Shonali Burke Consulting. Guest Post by Stuart McHenry.
Sword and the Script
FEBRUARY 10, 2018
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Sometimes creativity just exists. Creativity can’t be pre-ordered, ordered on-demand, purchased on credit, or saved and stored for use on another day.
Cision
JULY 15, 2015
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
PR Daily
APRIL 6, 2016
When marketers want to improve their brand’s presence online, they usually look to add a channel to their repertoire. If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch.
PR Daily
JANUARY 22, 2019
Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.
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