Ronn Torossian

AUGUST 24, 2020

The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […].

Retail 195

Retail Creativity Agency Brand 195

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 86

Storytelling Creativity Writing Agency 86

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

Creativity 98

Creativity Publicity How To Policies 98

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Brands can also partner with dentists to offer real-world rewards for in-app achievements, gamifying good oral hygiene.

Creativity 78

Creativity How To Storytelling Consumer 78

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. By showing the transformation of a customer’s hair after using a product, brands can provide a visual representation of the results and build trust with potential customers.

Creativity 88

Creativity Video Social Media Education 88

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Agility PR Solutions

OCTOBER 4, 2023

Ever since social and streaming time surpassed TV viewing in recent years, brands have been trying to shift more of their attention to paid social to achieve marketing objectives. As a […] The post The CYA (cover your assets) guide to paid social: Q&A with creative production experts appeared first on Agility PR Solutions.

Creativity 105

Creativity Social Media Marketing Brand 105

Karen Freberg

MARCH 12, 2022

personal brand assignment, strategic plan, etc). I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. ” The students had NO idea they were going to be creating content for this brand, and had to think on their feet.

Creativity 99

Creativity Social Media Groups Video 99

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does. The best brand books start with strategy.

Creativity 52

Creativity Agency Brand Branding 52

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

Agility PR Solutions

MARCH 15, 2022

The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From office supplies to travel and everything in between, prices are on the […].

Creativity 164

Creativity Strategy Small Business Travel 164

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 59

Creativity Agency Brand Branding 59

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 149

Creativity Marketing Media Analytics 149

Agility PR Solutions

OCTOBER 26, 2022

As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into strategic in-house agencies.

Creativity 78

Creativity Communications Employee Agency 78

Prohibition

MARCH 26, 2024

Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators. The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations.

Creativity 62

Creativity Social Media Facebook Instagram 62

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 159

Consumer Brand Branding Marketing 159

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Brand Branding 52

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Agility PR Solutions

MAY 12, 2021

New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive digital and social advertising campaigns from your competitors.

Creativity 86

Creativity Marketing Advertising Advertising 86

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. What brands or characters might bring to mind this color?

Creativity 52

Creativity Agency Survey Examples 52

Agility PR Solutions

JULY 14, 2022

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Creativity 86

Creativity Agency Report Strategy 86

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Energy 62

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

Creativity 73

Creativity Communications Brand Branding 73

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 114

Creativity Film Video Retail 114

Agility PR Solutions

MAY 3, 2020

As a result, brands are struggling to communicate during […]. The post 3 essential insights for creative PR campaigns during the COVID crisis appeared first on Agility PR Solutions.

Creativity 137

Creativity Crisis Brand Branding 137

HMA Public Relations

AUGUST 25, 2022

At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.

Creativity 73

Creativity Marketing Brand Branding 73

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

Creativity 78

Creativity Industry Crisis Management Sports 78

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 85

Strategy Brand Branding LinkedIn 85

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Brand Branding 369

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

Agility PR Solutions

SEPTEMBER 9, 2019

If your brand or client is trying to catch the fleeting attention of Generation Z, you’re going to need more than a static, old-school approach with your creative marketing. The post 5 tips for developing brand creative that resonates with—and appeals to—Gen Z appeared first on Agility PR Solutions.

Creativity 72

Creativity Brand Branding Marketing 72

5W PR

JANUARY 24, 2024

Brands can show support for this parenting trend through various strategies. Building trust and authenticity Brands aligned with values like empathy, open communication, and child-led discovery can resonate with permissive parents. They can showcase products that help with joint activities, creative expression, and open dialogue.

Trends 78

Trends Brand Branding Policies 78