Agility PR Solutions

MARCH 20, 2025

In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise.

Strategy 114

Strategy Branding Brand Resources 114

Remote PR Jobs

JUNE 11, 2025

Their PR team shared these stories widely, on billboards, social media, and magazines, making people feel like the iPhone is a creative tool for anyone, not just a piece of technology. Knowing these differences helps you choose the right messaging, channels, and partners to grow your brand and reach the people who matter most.

B2C 236

B2C B2B Case Study Enterprise 236

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. It’s also the foundation of a brand. Is a brand that aligns with my personal values and ethics.”

B2B 181

B2B Software Ethics Leadership 181

PR Daily

MAY 27, 2025

Brand journalists get out of the office to report, produce song parodies and give voice to their experts. How can organizations find more creative ways to tell them? Brand journalists sleep a little bit better. The idea behind brand journalism is to publish your best stories instead of relying on someone else to tell them.

Creativity 64

Creativity Journalism Video Interviews 64

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. PR teams now manage complex relationships between brands and content creators while maintaining consistent messaging across all channels.

Guidelines 78

Guidelines Branding Brand Marketing 78

Remote PR Jobs

JULY 14, 2025

Whether you are guiding a brand through a crisis or helping a startup gain attention, public relations consulting is all about helping others shape and share their story. Social media is where many reputations are made or broken, and knowing how to create relevant content, engage with audiences, and manage brand voice is essential.

Publicity 130

Publicity How To Reputation Analytics 130

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Branding Brand Airlines 52

PRSay

OCTOBER 14, 2024

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.

Creativity 88

Creativity Fashion Instagram Study 88

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Use animation to bring the story to life in a creative and engaging way.

Storytelling 78

Storytelling Branding Brand How To 78

Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 148

Study Branding Brand Marketing 148

Prowly

JUNE 18, 2025

Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Prowly is the best brand monitoring software that ticks all the boxes, but there are plenty of other solid choices.

Software 104

Software Branding Brand Tools 104

Prowly

APRIL 23, 2025

Your brand perception is like a ship navigating the vast ocean of public opinion. One missed step can lead to a negative overall brand perception. One missed step can lead to a negative overall brand perception. Start monitoring your brand perception right away or keep reading. Nobody wants the Titanic to happen again.

Publicity 104

Publicity Branding Brand Airlines 104

Remote PR Jobs

JUNE 30, 2025

Media relations is the practice of building relationships with journalists, editors, and media outlets to shape how a brand, organization, or person is represented in the press. It's about helping journalists tell stories that benefit both their audience and your brand. This guide is here to walk you through all the details.

Media Relations 130

Media Relations Media Nonprofit Interviews 130

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. Brands must continue to challenge the status quo, push boundaries, and create a more equitable and inclusive future for all.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Prohibition

FEBRUARY 6, 2025

Over the last few weeks, Ive personally spoken to at least six people who have been scammed by fraudsters pretending to be from legitimate creative agenciesincluding Prohibition PR and Trio Media. They use stolen branding to make invoices look real. Their main trick? They list expensive digital cameras for sale at low prices.

Creativity 71

Creativity Agency Employee Facebook 71

5W PR

JULY 7, 2025

Understanding Gen Z and Gen Alpha Gaming Audiences Young gamers today show distinct preferences in how they consume content and interact with gaming brands. These players value authenticity, community participation, and creative expression above traditional advertising messages.

Mobile 78

Mobile Branding Brand Marketing 78

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

Remote PR Jobs

MAY 12, 2025

In todays fast-moving, content-driven world, a PR firm can help shape narratives, elevate voices, and build brands across digital, social, and traditional platforms. Are you craving creative control? Your why becomes your guiding factor and its what will differentiate your brand as you grow. Update your LinkedIn.

How To 155

How To System LinkedIn Google 155

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.”

Software 178

Software Measurement B2B Training 178

Agility PR Solutions

DECEMBER 8, 2024

Competition in the luxury brand market has always been fierce. However, this stiff competition is more than a simple rivalryits a creative force that drives each brand to raise its game.

Fashion 94

Fashion Publicity Branding Brand 94

5W PR

NOVEMBER 29, 2024

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements.

Advertising 78

Advertising Advertising Guidelines Television 78

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. These creators achieve engagement rates up to 8.7% compared to just 1.7%

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

JANUARY 15, 2025

Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Writers and creatives often face the dreaded “blank page” syndrome. AI tools can help overcome these creative blocks by generating a range of ideas, suggesting different story angles, and even drafting initial outlines.

Storytelling 78

Storytelling Creativity Data Trends 78

5W PR

JUNE 7, 2025

According to recent studies, 79% of consumers say UGC significantly impacts their purchasing decisions, making it an invaluable asset for brand storytelling and reputation management. Understanding User-Generated Content in PR User-generated content refers to any form of content created by consumers rather than brands.

Guidelines 78

Guidelines Ethics Pinterest Storytelling 78

5W PR

DECEMBER 6, 2024

While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns. Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines.

Advertising 78

Advertising Advertising Ethics Local 78

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.

Branding 78

Branding Brand Marketing Guidelines 78

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Review their past branded content to assess how naturally they integrate sponsorships.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Services can connect companies directly with journalists seeking expert sources.

Strategy 78

Strategy Case Study Pitching Measurement 78

Agility PR Solutions

FEBRUARY 2, 2025

In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.

Branding 105

Branding Brand Storytelling Creativity 105

5W PR

FEBRUARY 6, 2025

Major brands like P&G use these capabilities to track how earned media drives website traffic and leads. Social listening tools add another dimension by revealing how audiences discuss your brand organically. Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. The campaign centered on how LEGO has been a constant source of creative expression across generations.

Company 78

Company Branding Brand Crisis Management 78

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Mixologists and bartenders can create engaging video tutorials and written recipes showcasing the brand’s products in unique and delicious cocktails.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. UGC can amplify the brand’s message through social sharing and word-of-mouth.

Travel 78

Travel Marketing Privacy Community 78

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Great for brands and agencies who need to meticulously monitor the entire social landscape. Established brands and agencies looking for enterprise-level solutions. What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

JULY 16, 2024

Creative thinking. 52% of CMOs think the top skill marketing leaders must possess is “creative thinking.” ( source ) 8. Those are questions answered by a brand. Nearly half of marketers surveyed are prioritizing customer retention (47%), closely followed by improving the customer experience at 43%.” ( source ) 7. What do you do?

B2B 184

B2B Marketing Survey Analysis 184

PR Daily

JULY 14, 2025

Traditional coverage still matters, but think about how your brand or clients can align with where outlets are pivoting. For example, when outlets explore new revenue streams, PR can facilitate collaborations, such as sponsored content or co-branded initiatives, that align with the outlet’s goals while elevating a client’s brand.

Media 85

Media Print Measurement Meeting 85