INDUSTRY INSIGHTS YOUR PEERS ARE READING
When marketers want to improve their brand’s presence online, they usually look to add a channel to their repertoire. If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch. MORE
To promote the Toronto Short Film Festival , the brand’s Instagram channel morphed into a choose-your-own-adventure silent film. ” While your brand may not need to create a film experience, there are ways to creatively connect hashtags to calls to action. MORE
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go. MORE
In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity MORE
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director. MORE
When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital. MORE
But t-shirts are relatively cheap and a great way to build buzz, brand equity and links. The post 5 Creative Strategies for Link Building appeared first on Shonali Burke Consulting. Guest Post by Stuart McHenry. MORE
When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness. Is it time to change up your branding? When should your brand get a refresh or even a complete overhaul? MORE
From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face. MORE
The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. 3) Rising influence of creative in content marketing. The post Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML] appeared first on Sword and the Script. MORE
These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Positioning: Lärabar as a Lifestyle Brand. MORE
I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. 9) Brands across the aisle. “I MORE
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . MORE
The social media platform got creative with the description for the app update, and whoever wrote it deserves a raise. This effort means the pressure is on other app developers and brand managers to up their update-copy game. MORE
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different. MORE
Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ]. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. MORE
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. MORE
I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. 1) Digital is killing creativity in marketing. MORE
Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. MORE
Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences. MORE
To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events. MORE
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. MORE
Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. MORE
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? MORE
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. MORE
Adobe is one of my favorite brands hands down. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! MORE
The Living off the Brands experiment ended June 22, and Kimball documented just about every step in the process via Facebook, Instagram, YouTube, Twitter and Periscope. MORE
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. MORE
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. MORE
Guest post by Mike Falkow, Creative Director. It’s what your customers and stakeholders see as your brand. First thing to do is look at logo designs or images under a keyword associated with your brand. MORE
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter MORE
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Sometimes creativity just exists. Creativity can’t be pre-ordered, ordered on-demand, purchased on credit, or saved and stored for use on another day. MORE
Creativity of phrasing. Here are 13 standouts to get your creative juices flowing: 1. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Finding the perfect tagline can be daunting. MORE
A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Businesses and brands shouldn’t be affiliated with political parties they should remain neutral.”. PR brand safety brands political communication surveys MORE
RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog. Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away. MORE
Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. What I’ve learned is that what ‘is’ required is patience that allows creativity to blossom. MORE
As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post. MORE
Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. MORE
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. This idea could certainly work in another vertical for a brand with the moxie to pull it off. MORE
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”. MORE
Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. “I’m Is Creativity a Skill or Talent? MORE
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.
Sword and the Script
FEBRUARY 16, 2019
I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. 1) Digital is killing creativity in marketing.
Sword and the Script
JANUARY 29, 2019
To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events.
PR Expanded
MARCH 12, 2015
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.
PR Expanded
JANUARY 20, 2015
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go.
Waxing UnLyrical
MAY 10, 2018
These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Positioning: Lärabar as a Lifestyle Brand.
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PR Daily
JULY 30, 2018
Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ]. All writers struggle to consistently generate creativity, inspiration and fresh content ideas.
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas.
Shift Communications
OCTOBER 2, 2014
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value?
Waxing UnLyrical
FEBRUARY 7, 2019
But t-shirts are relatively cheap and a great way to build buzz, brand equity and links. The post 5 Creative Strategies for Link Building appeared first on Shonali Burke Consulting. Guest Post by Stuart McHenry.
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PR Daily
APRIL 19, 2018
From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face.
Sword and the Script
JULY 21, 2018
Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. “I’m Is Creativity a Skill or Talent?
Sword and the Script
FEBRUARY 3, 2018
The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. 3) Rising influence of creative in content marketing. The post Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML] appeared first on Sword and the Script.
Cision
OCTOBER 23, 2017
Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.
Sword and the Script
NOVEMBER 13, 2018
A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Businesses and brands shouldn’t be affiliated with political parties they should remain neutral.”. PR brand safety brands political communication surveys
PR Daily
JANUARY 22, 2019
Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.
PR Daily
AUGUST 30, 2016
RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog. Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away.
PR Daily
APRIL 2, 2015
When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital.
PR Daily
AUGUST 19, 2015
The social media platform got creative with the description for the app update, and whoever wrote it deserves a raise. This effort means the pressure is on other app developers and brand managers to up their update-copy game.
Cision
FEBRUARY 3, 2017
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution.
PR Daily
AUGUST 4, 2018
Creativity of phrasing. Here are 13 standouts to get your creative juices flowing: 1. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Finding the perfect tagline can be daunting.
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. This idea could certainly work in another vertical for a brand with the moxie to pull it off.
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering.
Sword and the Script
FEBRUARY 10, 2018
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Sometimes creativity just exists. Creativity can’t be pre-ordered, ordered on-demand, purchased on credit, or saved and stored for use on another day.
AirPR
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
PR Daily
MARCH 8, 2019
When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness. Is it time to change up your branding? When should your brand get a refresh or even a complete overhaul?
Cision
JULY 15, 2015
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter
Sword and the Script
DECEMBER 11, 2018
I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. 9) Brands across the aisle. “I
PR Daily
JANUARY 4, 2019
As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post.
Cision
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .
PR Daily
APRIL 6, 2016
When marketers want to improve their brand’s presence online, they usually look to add a channel to their repertoire. If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch.
Cision
DECEMBER 26, 2017
In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity
Beyond PR
JULY 8, 2016
Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. What I’ve learned is that what ‘is’ required is patience that allows creativity to blossom.
prTini
JUNE 16, 2015
To promote the Toronto Short Film Festival , the brand’s Instagram channel morphed into a choose-your-own-adventure silent film. ” While your brand may not need to create a film experience, there are ways to creatively connect hashtags to calls to action.
PR Daily
JULY 25, 2016
The Living off the Brands experiment ended June 22, and Kimball documented just about every step in the process via Facebook, Instagram, YouTube, Twitter and Periscope.
Karen Freberg
JUNE 24, 2018
Adobe is one of my favorite brands hands down. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home!
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice.
The Proactive Report
JANUARY 4, 2015
Guest post by Mike Falkow, Creative Director. It’s what your customers and stakeholders see as your brand. First thing to do is look at logo designs or images under a keyword associated with your brand.
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