ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems.

Agency 223

Agency How To Construction Advertising 223

Sword and the Script

NOVEMBER 11, 2017

Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. 2) Marketing assumption: bounce rates mean failure .

Study 64

Study Marketing B2B Apparel 64

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. The empathy marketing problem.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Critical Mention

JULY 15, 2020

Our focus remains on providing our customers with the best user experience possible, which is why we decided to construct a purpose-built Media Contact Database from the ground up,” said Critical Mention’s CEO and President Don Yount. “I About Critical Mention.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some marketing teams have their own ideas for what will make news. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Shift Communications

DECEMBER 8, 2016

Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. That’s where a survey can come in.

Survey 60

Survey Data Brand Branding 60

Barokas

SEPTEMBER 28, 2018

Chanlogic is building the only platform brand managers need to succeed online. trillion is purchased online globally, however, big brands don’t often have the right strategy and insights to sell online. As the bridge between construction and tech, they aim to increase safety and reduce rework. Esq.Me (New York, NY).

Construction 111

Construction Case Study Mobile Meeting 111

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Q: How do you measure “share of voice”? As well, small PR teams really need to critically assess potential (i.e.,

Measurement 120

Measurement B2C Construction Analysis 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? Other Many of the companies in this study include Non-GAAP financial measures in the earnings press release. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

PRSay

JUNE 7, 2021

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization. Build the camaraderie needed to face crises.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

DECEMBER 6, 2018

Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. The Universal Marketing Performance Struggle. Consider this scenario.

Marketing 55

Marketing Resources eBook Construction 55

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. Collins said headline construction is massive. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be.

Analytics 96

Analytics Software Technology Data 96

Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. With so much competition in the marketplace, how can brands stand out? And there is indeed a lot of noise amongst brands all competing to get our attention. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. I am the Director of Marketing at Company X.” “We

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

DECEMBER 5, 2016

Suppose we had constructed the following hypothesis: Followers of a brand don’t care about scandalous social media postings to stop buying from the brand. For example, suppose a brand or a key executive says something offensive. Mentions of the brand in a positive, neutral, or negative way. Next: Analyzing.

Data-Driven PR 60

Data-Driven PR Data Construction Analysis 60

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. What’s your best tip for measuring PR? On this month’s profile, we are talking with Cassie Lawrence , Senior Director of Public Relations at JSA+Partners.

Strategy 52

Strategy Real Estate Media Pitching 52

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

NOVEMBER 9, 2015

Branding: The Meaning and Importance of Acquiring Your Brand. If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” Couch Control: Measurement Therapy for PR Pros.

Conference 40

Conference Internal International Leadership 40

Reputation Us

JANUARY 3, 2020

Your good name and the reputation of your brand is one of your most valuable assets as a business. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. But community-oriented companies wrap their mission into their products and marketing.

Reputation 60

Reputation Corporate Survey Employee 60

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Unfortunately, the results have not always been positive.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Communications Conversations

DECEMBER 16, 2014

I’m a PR/marketing blogger. If I had any constructive feedback, it might be to showcase fewer products (man they flew through a lot in 20 minutes). How did you measure success for an event like this? One of our takeaways is the backlighting from the 27-foot brand focal wall killed a lot of the bloggers candid snapshots!

Case Study 131

Case Study Wireless Company Local 131

Frederik Vincx

MAY 2, 2016

The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks , identifies the four media types — Paid, Earned, Shared, and Owned — and merges them together. Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung.

Software 60

Software Airlines Corporate Construction 60

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Beyond PR

NOVEMBER 2, 2016

You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). Social media is an expansive, ever-growing universe and to measure the impact your organization has within it, you’re going to need the right tools. 3RD BASE: Gathering Data.

Social Media 40

Social Media How To Media Construction 40

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Effective research can strengthen your brand and supercharge your PR strategy. Well-informed PR content is much more likely to engage audiences and will ensure that your brand is regarded as a reputable source of information. Give yourself iterative, constructive feedback. Increase your chances of finding trustworthy sites.

Google 80

Google Reputation Analytics Industry 80

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Another red flag occurs when the meetings are run solely by a senior executive with a business development or marketing title. No attention to outcomes measurement.

Agency 159

Agency Meeting Measurement Construction 159

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? every time we go by one in a local construction site.

B2B 60

B2B Marketing Construction Analytics 60

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71