Mindful Marketing

OCTOBER 4, 2023

That saying is easy to embrace in principle, but it can become harder to accept when senators and sports legends suggest otherwise. ” At first glance, Fetterman spurring the Senate to button up its dress code and Sanders sporting sunglasses during interviews have little to do with each other. That's what my mother taught me.”

Policies 98

Policies Sports Interviews Case Study 98

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. We hope you find this beneficial.

Ethics 96

Ethics Crisis Transportation Airlines 96

Mark My Words

AUGUST 2, 2022

The Guardian The Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

Mark My Words

SEPTEMBER 14, 2021

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. If she wins she will become one of the hottest properties in British sport, if not the hottest.”

Sports 60

Sports Marketing Media Fashion 60

Prohibition

MARCH 15, 2023

This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. This went down a treat with the media.

Video 62

Video Case Study Sports Creativity 62

Doctor Spin

MARCH 1, 2024

Sports teams and organisations. Professional sports teams, leagues, and sports organizations often have PR departments that hire entry-level staff. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Technology companies. Entertainment industry.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 104

Sports Creativity Instagram Local 104

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Landis PR

OCTOBER 11, 2021

After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. Are you hoping to drive brand/company awareness? As speakers and panels were confirmed, we distributed press releases to national, international and trade media.

Local 98

Local Newspapers Sports Video 98

NewsWhip

JULY 21, 2021

The Fédération Internationale De Natation (FINA) is the international federation recognized by the International Olympic Committee for administering competitions in water sports. We looked more closely at the data for these two developments, measuring public and media reaction. We’ll look at the swim cap ban first.

Advertising 88

Advertising Advertising Measurement Sports 88

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. There's no need for industry awards for at least 12 months. I've written up the winners across all categories. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months.

Creativity 78

Creativity Industry Crisis Management Sports 78

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Presspage

JUNE 1, 2018

Today, the brand combines its legendary and classy style with a hip lifestyle image. With its Clifton Sports collection, the brand brings it classic and legendary style to a new generation of users. Blume & Mercier puts a lot of effort in making its timepieces appealing to a younger crowd.

Technology 68

Technology Sports Reputation Internal 68

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., At the Giants, there was Until There’s A Cure Day. The Giants were the first sports team to have a game devoted to HIV/AIDS awareness. By Landis Staff. At Gap, Inc.,

Sports 52

Sports Hotels Newspapers Corporate 52

Stephen Waddington

JULY 21, 2020

Culture, entertainment, and sport need a hard reset. Watch for innovation and move fast to help brands capitalise. Strategic communication If internal and external communication was not on the management agenda prior to the COVID-19 crisis it is now. Rethinking events Corporate events will never be the same again.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

JANUARY 5, 2016

Be it user engagement, brand sentiment, customer retention, sales or other, the more you track, the more confusing your conclusion may be. It’s common for writers, even those who don’t work in the sports section, to follow the beat they cover with the obsessiveness of a sports fan. Think Lean to Win.

Content Marketing 96

Content Marketing Strategy Marketing Sports 96

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. What do you think is the biggest PR challenge facing brands today? What do you see as the key components of a strong brand strategy? Want more media coverage?

Corporate 120

Corporate Sports Agency Reputation 120

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. In the wide world of sports, football fans can be the most fiercely loyal. We’re now in week 7 of the NFL’s regular season, which means there’s still plenty of Sundays to celebrate.

Conference 40

Conference Internal International Sports 40

Prohibition

OCTOBER 22, 2021

I’ve worked on all things from soap operas, to documentaries, to adverts, to online promos for sports teams & events videos for corporate brands nationally & internationally. The opportunities at Prohibition to work on some big brands is another exciting chapter. You name it, I’ve probably done a bit of it!

Meeting 62

Meeting Video Sports YouTube 62

PR in High Definition

NOVEMBER 25, 2020

We often discuss if esports will be recognised as a sport on the same level as football or tennis, but it’s clear to me that it’s not a case of ‘if’, but ‘when’. A recent report shows that watching gamers play video games online is more popular for 18-25 year olds than watching traditional sports.

Reputation 100

Reputation Industry Sports Technology 100

Critical Mention

JANUARY 16, 2020

Doing so can positively influence search rankings and help move your brand higher on search results. Internal links: A link on your website that leads to another page of that same website. Internal links: A link on your website that leads to another page of that same website. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry.

Sports 60

Sports Creativity Industry YouTube 60

Stephen Waddington

NOVEMBER 1, 2021

There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage. None of this appears on a profit and loss or balance sheet. It’s plainly wrong.

Government 131

Government System Crisis Corporate 131

Critical Mention

JULY 31, 2019

Marketers read and analyze data to determine how to better reach potential customers and generate interest, while public relations experts craft brand stories and create relevant content to shape an organization’s public image. A Clear Brand Message and Identity. Jack Feinberg is a marketing intern for Critical Mention.

Marketing 68

Marketing SEO Guidelines eBook 68

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Mindful Marketing

MARCH 27, 2022

Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters. One lesser-known competitor now claims to be better because it forgoes such foolishness, but is throwing shade on the big players’ branding the way to ensure it wins?

Insurance 75

Insurance Insurance Television Exercises 75

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S.

Banking 113

Banking Sports Financial Corporate 113

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? With so much content saturating the marketplace, how can brands stand out?

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 77

Television Sports Web Advertising 77

Mindful Marketing

FEBRUARY 23, 2019

Then a piece of footwear malfunctioned, and the stock price of the world’s most iconic sports brand took a dive. ” The story spread like wildfire over traditional and social media, as sports analysts, basketball fans, and others reacted. I’ve also had a similar experience with the brand.

Sports 88

Sports Company YouTube Marketing 88

Wadds Inc.

AUGUST 14, 2023

The sports market is particularly attractive at the moment due to money flowing into the industry, in combination with the opportunity to engage with fans, not to mention the interaction with sports-stars through influencer campaigns. Agencies in niches often perform well and are sought after.

Agency 52

Agency Sports Public Affairs Creativity 52