Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. Platform and Target Audience. Engagement.

Brand 135

Brand Branding How To Radio 135

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Mark My Words

APRIL 14, 2023

As a fashion designer in the 1960s, Mary Quant was a true trailblazer who introduced new styles and designs and revolutionised how fashion was marketed and branded. This helped her brand to become a symbol of youth culture and rebellion. This gave her brand a modern, futuristic feel that appealed to young people.

LinkedIn 60

LinkedIn Fashion Technology Advertising 60

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

Enterprise 117

Enterprise Automotive Company Airlines 117

NewsWhip

APRIL 12, 2023

There is an opportunity to profit from that content, and brands and influencers take full advantage of the fact. Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced. Let’s take a look.

Instagram 78

Instagram Fashion Automotive Banking 78

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics.

Industry 78

Industry How To Fashion Creativity 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. If the tour’s goal is to introduce a brand executive from overseas to U.S. Journalists will run late or cancel, security lines for office buildings may be long, technology will fail, or Ubers may not show.

Media 207

Media Meeting Interviews Film 207

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Moreover, many shoppers will actually choose brands that meet these standards even if it means spending a few extra dollars or having to wait an extra day for products to arrive. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PRSay

JUNE 21, 2022

Not only does our muscle memory from PR start with many of us coming out, but we see similarities between queer people who are disrupting the status quo and technology companies disrupting legacy paradigms of doing business the old-fashioned way. Curtis Sparrer is the co-founder and principal of Bospar PR.

Crisis Communications 175

Crisis Communications Course Crisis Communications 175

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

FEBRUARY 2, 2024

High fashion? Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. An effective campaign that makes sense for the brand and its messaging. Is it luxurious? Downright ridiculous?

Marketing 62

Marketing Film Creativity B2C 62

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand keep up? Many California brands, Orange County brands in particular, tend to have a specific perspective. What are some of the biggest challenges facing fashion brands?

Fashion 120

Fashion Apparel Pitching Consumer 120

Mindful Marketing

DECEMBER 28, 2019

It has to do with building brands. In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

Newsfile

AUGUST 14, 2023

Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need. Environmental Sustainability Press Release Example Mattel’s environmental press release announces its first fashion doll line made from recycled ocean-bound plastic.

Examples 95

Examples Fashion Engineering Report 95

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important.

Communications 225

Communications Marketing Radio Airlines 225

NewsWhip

MAY 16, 2023

The top publishers on Facebook in 2023 in Spain In true Spanish fashion, the theme of fútbol, or soccer as we know it in the West, has been dominating the charts. Their stories tackle global and national news, as well as health, technology, economics, and opinion pieces. interactions, over 3M more than the second-place contender.

Facebook 78

Facebook Sports Comparison Fashion 78

Mindful Marketing

JUNE 19, 2021

Influencer marketing has become “ the fastest-growing online marketing channel ” as countless companies have realized that ordinary people with sizable social media followings can be extremely effective at building their brands. million) Chiara Ferragni – Fashion and Style (15.3 billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Landis PR

JUNE 14, 2021

Everyone is touched by technology in one shape or form on an almost daily basis (all props to those who live off the grid, but I bet even they have satellite phones). As technology moved from a big new thing to a force that integrates into everyday activities, the PR surrounding what was traditionally known as “tech” became “life.”

Healthcare 64

Healthcare B2B Technology Fashion 64

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. The opportunity to work on many clients and brands at an agency is excellent career groundwork for whatever may come next, whether that’s a client-side post or even an entrepreneurial venture. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Twitter, LinkedIn, or Pinterest?

Instagram 120

Instagram How To Guidelines Facebook 120

Barokas

DECEMBER 3, 2019

Eventually, through soul searching and good old-fashioned research, our new look and feel began to take shape. Barokas Communications is more than a top technology PR firm. Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends.

Case Study 78

Case Study Enterprise System Fashion 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Stephen Waddington

SEPTEMBER 10, 2020

The solution is an old fashioned one. Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. By comparison, during the 2008 recession GDP shrunk by no more than 2.1%

Agency 122

Agency Creativity Marketing Government 122

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 94

Sports Communications Viral Fashion 94

Sword and the Script

MARCH 14, 2023

The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment. The second AI is a generative AI called “Taylor.”

Software 86

Software Media Relations Pitching Media 86

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me. Bottom line?

How To 104

How To Fashion Banking Industry 104