Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations?

Ethics 77

Ethics Publicity Education Reputation 77

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. million engagements on these stories.

Brand 78

Brand Branding Film Reddit 78

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? It’s known as a European brand and we’re here in the U.S. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. Write with journalistic ideals.

Government 143

Government Survey Ethics Media 143

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

We are Muck Rack customers, but are not otherwise affiliated with the brand.) Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. I imagine these are factors further agitating the misalignment between agencies and brands.

Report 182

Report Policies Survey Ethics 182

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 80

Ethics Employee Communications System 80

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. I had an ethical dilemma.

Ethics 72

Ethics Agency Journalism Corporate 72

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? Newsjacking can also tie a brand to timely topics that lend themselves to stories in top-tier media outlets that can otherwise be hard to crack with things like company news. So what is newsjacking? And why should PR professionals care about it?

Ethics 182

Ethics eBook B2B Blogging 182

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 151

Analysis Tools Software SMB 151

Ethical Voices

MARCH 6, 2023

He discusses several important ethics issues, including: An important lesson he learned flying an F-14 over the Indian Ocean What is the hardest ethical decision? What societal issues does every company have an ethical duty to support? The power of humility How do we redefine a corporation’s role in society?

Ethics 62

Ethics Company System Corporate 62

PRSay

JUNE 7, 2023

Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come.

Journalism 156

Journalism Public Affairs Ethics Technology 156

The Hoyt Organization

SEPTEMBER 8, 2023

It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. This is what sets humans apart from machines.

Publicity 96

Publicity Ethics Analysis Data 96

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.

Technology 146

Technology Crisis Management Social Media Training 146

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum.

Ethics 52

Ethics Publicity Data Agency 52

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

5W PR

NOVEMBER 28, 2023

Write a well-crafted summary highlighting the professional journey, skills, and aspirations. Building a strong personal brand The personal brand of a user on LinkedIn plays a pivotal role in career growth. A strong personal brand not only increases visibility but also positions the user as an industry authority.

LinkedIn 88

LinkedIn How To Course Ethics 88

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

Karen Freberg

DECEMBER 19, 2018

For the right audience and brand, influencers can be the way to go if they are the right fit. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so. This has been the TOP thing I have heard from brands and agencies I have consulted with on influencer marketing. Happy to share.

Ethics 46

Ethics Marketing Policies Education 46

Beyond PR

MAY 3, 2018

Playing it safe by not taking a stand can seem like the easy path for brands to take. According to a recent study , two-thirds of consumers (66 percent) say it’s important for brands to take public stands on social and political issues. It is certainly in brands’ best commercial interests to operate in a free and fair society.

Brand 57

Brand Branding Government Ethics 57

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Brands (NYSE: YUM). Fair enough.

Software 128

Software Pitching Ethics Privacy 128

Solo PR Pro

APRIL 11, 2023

For those public relations professionals that are not representing issues based brands, the job can feel impossible on some days. Doing so today requires a steady check-in on ethics, a systematic check on inherent biases and a diversity of thinkers to crisis proof messaging. She writes, “There’s little room for nuance.

Ethics 105

Ethics Education Instagram LinkedIn 105

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 97

Strategy Ethics Social Media Data 97

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C.

Leadership 109

Leadership Ethics Education Technology 109

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

JANUARY 2, 2024

While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.)

SEO 85

SEO Mobile Engineering Ethics 85

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

The Resolution Blog

AUGUST 1, 2019

What I would have then found out was that their innovation was imbalanced with their organisational ethics. It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing.

Ethics 120

Ethics Publicity Data SEO 120

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. A C-level executive is the face of the company and often its brand. See this post for tips on writing stellar executive bylines. Become a constant at conferences. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.” ” –Hope for technology to be ethical. and largest grocer ( Kroger ). –Job transition. Know your lane.

System 78

System Technology Banking Community 78

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Did he inspire you to write the post?

Strategy 243

Strategy Writing Social Media Guidelines 243