Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

Agility PR Solutions

JULY 26, 2022

Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.

Ethics 85

Ethics Data Consumer Privacy 85

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

Ethics 182

Ethics Reputation Corporate Industry 182

NewsWhip

JANUARY 11, 2024

And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations. Let’s take a look at the top external criticisms your brand could face.

Brand 78

Brand Branding Agriculture Ethics 78

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 96

Ethics Crisis Transportation Airlines 96

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Brand Branding Education 170

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 141

Ethics Consumer Brand Branding 141

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

MARCH 20, 2019

CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute.

Ethics 145

Ethics Corporate Brand Branding 145

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Social media has become a marketplace of ideas, where brands must actively engage, not retreat. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? The 3Cs of personal branding – competencies, character, and communication can help frame how individuals should and shouldn’t use AI.

Brand 99

Brand Branding Ethics Tools 99

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers.

Brand 78

Brand Branding Marketing Ethics 78

5W PR

FEBRUARY 14, 2024

Now, it’s the epicenter of a revolution where brands are shaking the foundations of consumerism and rewriting the narrative of success. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.

Consumer 78

Consumer Brand Branding Agriculture 78

PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

Ethics 172

Ethics Public Affairs Policies Guidelines 172

5W PR

FEBRUARY 12, 2023

This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from. Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. The post Follow Trends or Stay True to Your Brand?

Trends 88

Trends Fashion Brand Branding 88

Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 106

Retail Ethics Consumer Enterprise 106

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? I oversee all the communications, emergency management, and brand management.

Policies 62

Policies Ethics Government Leadership 62

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

FEBRUARY 12, 2023

This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from. Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. The post Follow Trends or Stay True to Your Brand?

Trends 78

Trends Fashion Brand Branding 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. PR allows sustainable fashion brands to tell their story authentically. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

5W PR

JUNE 22, 2023

Beauty brands from Australia have consistently stood out as some of the most luxurious and even best products. There are several Australian beauty brands that managed to make their mark across the ocean and take the U.S. Vida Glow Recently launched in the Australian Sephora, Vida Glow is a natural Australian collagen brand.

Brand 88

Brand Branding Ethics Consumer 88

5W PR

JANUARY 3, 2024

For food and beverage brands, this period represents an opportunity to leverage strategic food and beverage public relations initiatives to navigate the new year reset successfully. Highlighting health and wellness offerings If the brand offers health-conscious products, this is the time to shine a spotlight on them.

Publicity 78

Publicity Brand Branding Local 78

Mindful Marketing

DECEMBER 18, 2022

.” Unfortunately, that’s the image that many people now associate with the luxury brand Balenciaga. ” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. It’s best to nib potential ethical offenses in the bud. Here are four strategies that can help: 1.

Advertising 87

Advertising Advertising Ethics Fashion 87

Ethical Voices

DECEMBER 1, 2022

One thing that hasn’t changed is the plethora of ethics issues. Is Keurig the Payments Ethics Grinch ? – This is predatory a best, playing on some agencies’ desire to have a big brand name. Personally, if the details are accurate, I see it as violating the Fairness value of PRSA’s code of ethics. Really??? .

Ethics 86

Ethics Interviews Study Writing 86

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. However, not everyone agrees that an AI pause is necessary.

Ethics 93

Ethics Pitching Privacy Technology 93

Agility PR Solutions

NOVEMBER 6, 2018

In today’s world, consumers are becoming more aware of how ethical malpractice in business can affect the environment, alongside causing numerous other problems. This means that being an ethical business […]. The post 4 tactical tips for building an ethical business brand appeared first on Agility PR Solutions.

Ethics 70

Ethics Brand Branding Consumer 70

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88