How PR Can Boost A B2B Brand
ImPRessions - Crenshaw Communications
MAY 24, 2022
Those “boring” categories require research, education, and commitment by buyers. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility. B2B PR educates customers. For B2B brands, expertise counts.
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