5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. By sending snack products to food influencers, snack brands can generate buzz and excitement around their offerings. Alternatively, they can establish brand ambassadorships.

Brand 78

Brand Branding Creativity Storytelling 78

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization.

How To 98

How To Corporate Storytelling Conference 98

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

Onclusive

DECEMBER 28, 2021

Which PR agency services are most relevant to your business’ primary needs? Do you create strategic communications plans for your PR campaigns? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

Remote PR Jobs

AUGUST 31, 2022

Start by educating your c-suite on the specifics of PR and your approach. Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. The desire for positive press to attract investors? Or, is it straight monetary growth? It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

How To 78

How To Resources Storytelling Community 78

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience. Once a snack brand understands its target audience, it can work on brand awareness.

Marketing 88

Marketing Consumer Education Retail 88

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. They need to be educated, entertained and enlightened. The modern communicator is not just a great storyteller. The volume of news content being published, as well as the consumption of news media, has spiked. People need more right now.

Crisis 464

Crisis Publicity Exercises Trends 464

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Uncover what already exists by revisiting your brand’s mission and goals.

Brand 120

Brand Branding Guidelines Storytelling 120

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Cision

DECEMBER 3, 2015

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact.

Journalism 120

Journalism Brand Branding Fashion 120

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

Ishmael's Corner

DECEMBER 4, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Advocating for the PR Profession at Wenzhou-Kean University in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I arrived at the venue 30 minutes early.

Storytelling 122

Storytelling Training Internal International 122

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Trade allow more in-depth storytelling. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Top-notch production.

Communications 153

Communications Storytelling Film Training 153

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. They want to know why a company exists and what its brand stands for. There are a few things that PR-driven storytelling does that will never be mechanized or automated.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational.

Travel 100

Travel Education Storytelling Company 100

Shift Communications

AUGUST 29, 2023

Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking.

Survey 60

Survey How To Storytelling Corporate 60

The Proactive Report

DECEMBER 6, 2018

The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. The Pillars of Storytelling. People: Show the human side of your business and tell your customers’ stories.

Video 145

Video Trends Marketing B2B 145

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels.

Healthcare 70

Healthcare Strategy Publicity Pharmaceuticals 70

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. Sponsored content is content that an organization or brand pays to place and promote. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

NOVEMBER 16, 2022

It takes time to build a brand, a voice, etc. Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Strong copywriting skills. Use data to hypothesize.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. .

Marketing 306

Marketing Advertising Advertising Industry 306

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Education and information are important values of brand journalism. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 121

Crisis Management Crisis Crisis Communications Ethics 121

Cision

JUNE 30, 2017

Earned media has never been more important to global business, government, education and all other walks of industry. It can make or break brands. But ironically, it is simply not getting its just due when it comes to measuring its impact. It is the most effective way to drive customer trust and engagement.

Communications 0

Communications Publicity Media Measurement 0

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 83

Brand Branding Instagram Storytelling 83

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178