Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

MARCH 13, 2024

Negative press or social media backlash can arise unexpectedly, requiring a nimble response and strategic damage control. Yet a degree of “managed jealousy” can be harmless, or even constructive, if it keeps everyone on their toes. We can influence, not control. It’s not sexy.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. It gives you insights into customer concerns and perceptions about your brand.

Policies 100

Policies Construction Reputation Privacy 100

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

SEPTEMBER 29, 2022

Social media plays a very important role in elevating the popularity of skincare brands. Poorly constructed accounts will not help a business to enhance its presence on Instagram. Product tutorials help to promote brands and they are a very popular type of video content on Instagram. Consistency in Branding.

Instagram 88

Instagram Marketing Construction Video 88

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? Afterwards, you can use social media techniques to share your earnings message. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

Examples 52

Examples Company Financial Brand 52

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Mark My Words

FEBRUARY 10, 2017

Yet any obituary of Brand Beckham in light of the email leak is staggeringly premature. If the brand were a publically listed company its share price would be having more a wobble than a tumble. David Beckham has constructed a vehicle infinitely bigger than himself. Better to let it die of natural causes.

Brand 60

Brand Branding Film Construction 60

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Retail 208

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles.

Apparel 160

Apparel Construction Agency Interviews 160

The Stalwart Blog

FEBRUARY 20, 2015

Women are 50 percent more likely to say something negative about themselves than positive on Twitter, according to new research commissioned by Dove , a brand rooted in " listening to women " and the creators of the ever-evolving Real Beauty campaign. The power is truly at our fingertips.”.

Social Media 60

Social Media Media Construction Twitter 60

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Along with Meta, videogame platforms are influencing this new, virtual world, but the metaverse is not a specific game, social media platform or app. Roblox Corp.,

Real Estate 157

Real Estate Journalism Construction Newspapers 157

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Influencermarketing isn’t just for big brands. What do you need to know about #InfluencerMarketing? Over to You.

How To 63

How To Brand Branding Local 63

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JULY 10, 2023

This was a great tie-in to the first episode and certainly got people talking, with the public flocking to social media to discuss billboard sightings! The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so.

Tourism 62

Tourism Fashion Social Media B2C 62

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Follow them on social media.

Pitching 298

Pitching Software Construction Writing 298

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S.

Crisis 191

Crisis Data Software Privacy 191

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers. Complaints.

Social Media 88

Social Media Brand Branding Media 88

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Influencers tend to attract a niche audience that resonates with their brand. As a result, their audience views them as more authentic and relatable.

Trends 68

Trends Marketing Storytelling Construction 68

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. Traditional PR employs strong, directed, precise communication built on a foundation of carefully-constructed relationships with key journalists and other opinion-makers.

Radio 68

Radio Digital PR Construction Print 68

Beyond PR

NOVEMBER 2, 2016

The same can be said for operating your organization’s social media accounts. You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). And how exactly do we go about conducting this social persona audit?

Social Media 40

Social Media How To Media Construction 40

Karen Freberg

JUNE 6, 2022

I also underestimated the time it would take me to drive – especially when several parts of the way were under construction. NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Learned my lesson! Best Wishes,

Conference 72

Conference Construction Travel Meeting 72

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80