Cision

JULY 12, 2017

You spent hours constructing the most amazing piece of content. Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. You can learn more about Kayla and her brands here. Well, sort of.

Brand 236

Brand Branding Engineering Web 236

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? Take a graphic for example.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? Take a graphic for example.

Creativity 52

Creativity Agency Brand Branding 52

Cision

NOVEMBER 4, 2015

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. Building your brand starts on social. The next step is to inject personality into your brand.

Brand 120

Brand Branding How To Construction 120

Practical Law Construction

SEPTEMBER 25, 2020

For many years, the construction industry has suffered more than most with insolvencies. In 2018, it was the hardest hit economic sector, with construction insolvencies representing 17% (3,001 from a total of 17,454).

Construction 40

Construction Government Financial Analysis 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. Here’s to putting the knowledge to good and constructive use!

Construction 182

Construction Storytelling Tools B2B 182

Cision

JUNE 9, 2016

DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. If you’re not using it, you need to start. Here are five ways you can use video to pitch the media: Teach something in an explainer or tutorial video (i.e.,

Pitching 120

Pitching How To Brand Branding 120

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. It gives you insights into customer concerns and perceptions about your brand.

Policies 91

Policies Construction Reputation Privacy 91

PR 20/20

MAY 19, 2020

Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services. This worked brilliantly, as a number of media companies were EXTREMELY open to content ideas of any kind.

Writing 72

Writing Brand Branding Construction 72

ImPRessions - Crenshaw Communications

MARCH 13, 2024

Yet a degree of “managed jealousy” can be harmless, or even constructive, if it keeps everyone on their toes. But earned media success doesn’t happen overnight, and building brand reputation requires ongoing effort, strategic planning, and consistent engagement. It’s not sexy.

Agency 182

Agency Handbook Construction Pitching 182

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

PR Job Coach

JANUARY 14, 2011

Brand” for us is critical and a solid reputation is what is important at the end of the day. Perhaps it is time to treat ourselves as clients and spend the intellectual capital required to effectively brand ourselves. So keep these criteria in mind as you craft your brand description. Keep it simple 2.

Brand 133

Brand Branding Exercises Guidelines 133

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Shift Communications

DECEMBER 8, 2016

Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? SHIFT, using Google Surveys, constructed two separate surveys meant to build a comprehensive understanding of the realities of work life.

Survey 60

Survey Data Brand Branding 60

5W PR

SEPTEMBER 29, 2022

Social media plays a very important role in elevating the popularity of skincare brands. Poorly constructed accounts will not help a business to enhance its presence on Instagram. Product tutorials help to promote brands and they are a very popular type of video content on Instagram. Consistency in Branding.

Instagram 88

Instagram Marketing Construction Video 88

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We hope you find this earnings press release information valuable in constructing, editing or improving your next earnings release. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Remote PR Jobs

AUGUST 31, 2022

Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand. Here are a few helpful starting points: Storytelling is Important. It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Like an out-of-town tryout before a show opens on Broadway, a series of trade media interviews could be a fine first step for a new brand spokesperson.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Here are some ways to construct a killer content calendar and get the most out of it. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. PR advisors should voice their opinion when they feel something won’t work.

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

5W PR

NOVEMBER 15, 2023

Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation. Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers.

Strategy 78

Strategy Marketing Ethics Mobile 78

Mark My Words

FEBRUARY 10, 2017

Yet any obituary of Brand Beckham in light of the email leak is staggeringly premature. If the brand were a publically listed company its share price would be having more a wobble than a tumble. David Beckham has constructed a vehicle infinitely bigger than himself. Better to let it die of natural causes.

Brand 60

Brand Branding Film Construction 60

Agility PR Solutions

MAY 17, 2021

As consumers continue to be critical of brand behavior, companies of all sizes across business sectors are elevating sustainability as a core tenet of their practices, yet new research from new engineering, procurement, consulting and construction company firm Black & Veatch reveals that many companies continue to establish targets without a clear (..)

Corporate 78

Corporate Measurement Construction Engineering 78

NewsWhip

MARCH 24, 2021

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148

Chemicals Retail Facebook Local 148

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Influencermarketing isn’t just for big brands. What do you need to know about #InfluencerMarketing? Click To Tweet.

How To 63

How To Brand Branding Local 63

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

Agility PR Solutions

DECEMBER 1, 2021

It can be even more difficult to get them coming back and constructing that loyalty with them. It can be a challenge to get new customers into your store to purchase your products. Listening to them, fixing the issues that they have, and letting them know that you appreciate them are a few steps to […].

Construction 148

Construction Brand Branding Publicity 148

Agility PR Solutions

AUGUST 22, 2023

In reality, regular feedback is a blessing—92 percent of people say constructive criticism improves their performance and 69 percent say that they would actually work […] The post Mastering the art of receptive PR: Tips for turning internal feedback into growth appeared first on Agility PR Solutions.

Internal 78

Internal International Construction Brand 78

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. A brand needs to be sufficiently authoritative to leverage this approach, so in most cases, it needs to build some links first to get the gears moving.

System 62

System Google Policies Guidelines 62

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. The most successful brands combine creative messaging with strategy. Brands must provide high-quality content and segment customers to ensure the biggest possible impact.

Creativity 208

Creativity Comparison Construction Retail 208

The Hoyt Organization

FEBRUARY 16, 2023

What’s the best way to build affinity for a new luxury condominium residential complex before construction begins? Developers of the Four Seasons Private Residences in Los Angeles turned to THO to create intrigue, build interest and set the stage for a truly exclusive enclave.

Consumer 91

Consumer Construction Real Estate Brand 91

PR Job Coach

JANUARY 28, 2013

Much has been written about 30-second missives but I have yet to see prescribed how best to manage such a construct. 30-second Elevator Speech Brand Mapping Brand Statement Career Development Career Insight Enhancing your Voice' Assemble the data along the following categories and prioritize them based on importance.

Chemicals 271

Chemicals Construction Fashion Writing 271

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

The best way to build a track record of success in our business is to align with the businesses and brands who fit our strengths and who offer the potential for a lasting partnership. Often this is work for well-known brands because that’s what impresses clients. But should it? They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

Sword and the Script

OCTOBER 19, 2021

A few that take this to the other extreme in the hopes of capturing branded search traffic. Here’s an example of how the tests were constructed: “In one experiment, the researchers showed a group of consumers a fictitious Tweet from Kit Kat praising Twix: ‘Competitor or not, congrats on your 54 years in business!

Marketing 93

Marketing B2B Construction Consumer 93

Onclusive

FEBRUARY 1, 2021

This webinar will focus on how to build a strong relationship between your PR agency and your brand. In this session our panelists will provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship. Speaker Info. Bryan Pederson.

Agency 74

Agency Construction Corporate Measurement 74