Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. to demonstrate the “results” of a PR campaign. Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. National magazine cover story. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. million circulation.”.

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Print Interviews Pitching Conference 120

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Solo PR Pro

DECEMBER 10, 2019

Goleman’s 1995 book Emotional Intelligence was on the New York times best seller list for over a year and a half with more than 5,000,000 copies in print worldwide in 40 languages. Emotional Intelligence was named one of the 25 “Most Influential Business Management Books” by TIME Magazine.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

PRSay

JUNE 6, 2017

In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.” Well, I’ll tell you one lesson from the book — and children’s book authors have to be ridiculously disciplined with this — is that I had 153 words to tell my story. And the other lesson in that is: Know your audience.

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Wireless Storytelling Radio Analysis 102

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

Contently - Strategy

JULY 22, 2021

After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. The smart design of the site makes it easy for Marriott’s audience to browse hotels and relevant activities when they’re researching a destination. “That’s what everyone wants to see.”

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media.

Pitching 0

Pitching Journalism Writing Print 0

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Cision

MARCH 22, 2016

Then, I worked my way through the ranks at various weekly and daily newspapers until I joined a press agency specializing in real-life women’s stories for international magazines and newspapers. I always follow up on my stories even after they have been printed – a little more care goes a long way. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

JUNE 14, 2016

If you think that print journalism is dead, I’ll share that I learned about a specific tech tool this weekend not from a Google Alerts or from an RSS feed, but from The New York Times. I read The New York Times on Kindle which has hundreds of newspapers , magazines and blogs that you can subscribe to and consume on your Kindle.

Google 120

Google Newspapers Trends Print 120

wiredPRworks

OCTOBER 28, 2016

That's the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. She also loves recommending books, even when she’s on her own book tour. Out of print since 1950, Ann’s editor at Harper Collins loved the book.

Print 40

Print Writing Retail Groups 40

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Finally, three months later, we got the interview on the books. Client: Print Syndicate. Client: ERA.

Print 60

Print Media Travel Wireless 60

Frederik Vincx

OCTOBER 27, 2015

Making coverage books. The days of scouring the colophons of magazines for influencer contact details are gone. You can also sync contacts from all your address books, fix duplicates, and correct formatting errors in your database automatically. A typical way is via the coverage book. Making coverage books.

Google 60

Google Software Analytics Pitching 60

Waxing UnLyrical

MARCH 16, 2016

You can do it on a tablet or with a printed book or magazine. I almost always have four or five books that I want to read related to my profession or self-management. I also read the magazines that my professional groups publish, and I read magazines such as Success and Fast Company for inspiration and to learn.

Conference 40

Conference Meeting Groups Newspapers 40

Stuart Bruce

MARCH 19, 2015

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. I think the last is perhaps the greatest threat. .”

Publicity 60

Publicity Reputation Corporate Leadership 60

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Get a variety of angles that will look good on Amazon and in the pages of a magazine. Again, the highest resolution and biggest photos you can manage are critical to anything print. Make sure your contact information is easily found.

Media 120

Media Television Video Print 120

Waxing UnLyrical

MAY 9, 2011

I’ve expressed my sadness about legitimate music-sharing sites being shut down by Google’s pursuit of piracy, and about the Google Books debacle infringing upon the copyright of thousands of authors and photographers. This month, I stand corrected. Google, you are awesome. The frog has finally turned back into the prince.

Google 50

Google Hotels eBook Fashion 50

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. The areas where respondents are spending less should be no surprise: 70% said magazines; and. 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

B2B 81

B2B Social Media Company Marketing 81

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Bad Pitch Blog

JANUARY 25, 2006

We are launching MAGAZINE NAME whose cover features Supermodel NAME A. The goal at MAGAZINE NAME is to educate the public regarding plastic surgery, skin care, anti-aging, health, medicine and so much more. MAGAZINE NAME’S mission is to deliver unbiased health-related information in understandable language.

Pitching 40

Pitching Fashion Print Web 40

prTini

MAY 27, 2016

Peter interviews people from media outlets (TheSkimm, Hearst Magazines, and more) on a wide range of topics, from finding inspiration for content to bridging the gap between online and print media, in an effort to navigate the constantly shifting media landscape. In this extension of his book (which I loved!),

Interviews 34

Interviews Energy Television Print 34

Contently - Strategy

AUGUST 28, 2019

AirBnB Magazine. In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. That’s why AirBnB’s travel magazine is a stellar content campaign. ” Lonely Planet and GoPro’s “Discover” series.

Travel 108

Travel Content Marketing Examples Airlines 108

PR Conversations

JULY 20, 2015

Earned media—advance profiles and positive reviews—particularly from The Fringe Toronto’s official media sponsor, NOW Magazine , remains important. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. In particular, how much credibility and weight they gave to individual theatre critics.

Community 40

Community Print Twitter Creativity 40

Bad Pitch Blog

FEBRUARY 18, 2006

I''m here to ask every communications professional to take a third and fourth look before hitting the "send" key or printing press releases on super-fancy copier paper. Re/Max calendar: I got it in the mail - a mean feat because it was octagonal and printed with verve and style. Time magazine: As Ms. what’s it all about?

Print 40

Print Real Estate Sports Travel 40

Contently - Strategy

NOVEMBER 14, 2018

The beginning of the story is about solving a problem for guys,” he told Fortune magazine in 2015. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. Click here to read the entire first e-book. If you do things right, you’ll start to see progress.

Leadership 111

Leadership Brand Branding How To 111

Bianchi Biz Blog

MAY 17, 2021

I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions. Since I had a degree in English, had been a reefer mechanic in a motor pool, and had worked on trucks, Chilton Book Co.

Meeting 66

Meeting Automotive Engineering Media 66

Konnect Agency

DECEMBER 2, 2019

Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. I recently came across The Adventure Book which allows you to cross visited countries off your travel bucket list and plan your next adventure. Book of the Month is the perfect gift for the bookworm in your life.

Travel 78

Travel Agency Print Social Media 78

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. But there are caveats!

Interviews 136

Interviews Pitching Infographics Print 136

Maxim Behar

MARCH 7, 2021

Mr. Maxim Behar shared another astonishing personal story in his author’s series Priceless Lessons, which he publishes for BGLOBAL magazine. In addition, the association had printed 2,000 copies of my booklet " 111 rules' How to Make It ", which we sold for 10$ each and were out of stock within an hour.

Print 52

Print Agency Ethics Meeting 52

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., In his latest book, Content, Inc., These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In 2015, there are literally hundreds of channels where consumers access content.”.

Social Media 64

Social Media Marketing Media Content Marketing 64

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? If using other sources, does it add substantial value and originality? Is the heading or title descriptive and helpful without being clickbait? Would you bookmark or share this content? These are all qualitative assessments. So, take them as such.

How To 71

How To SEO Google Examples 71

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. Media Relations - Is your e-book authored by an expert? You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Here are the five biggest trends you need to know. [If Should’ve been, really.

B2B 85

B2B Content Marketing Trends Marketing 85

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We offer both a magazine and a podcast,” says Banham.

Company 113

Company Interviews Print Pitching 113