Remove Books Remove Infographics Remove Magazine Remove Print
article thumbnail

Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We offer both a magazine and a podcast,” says Banham.

Company 113
article thumbnail

Leveraging Great PR Results

ImPRessions - Crenshaw Communications

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. But there are caveats!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

What Adobe has done with CMO.com and CDW with BizTech Magazine , for example, are notable proof points. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business. Here’s my take on his book: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

article thumbnail

Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

article thumbnail

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. For inspiration, check out Coca-Cola’s press center.

How To 48
article thumbnail

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Credibility: Why Content Marketing also needs PR . Thread contributed content into blog posts.

article thumbnail

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. You're done! It's ready for primetime! Here's how: 33 Content Marketing Promotion Ideas.