Books Magazine Print Radio 
PRSay
JULY 1, 2022
Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. million in 1974 to 24.3
PR Insiders
APRIL 13, 2021
I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows.
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Cision
APRIL 17, 2015
Lists We Like: TIME magazine releases its annual TIME 100 list consisting of the 100 most influential people in the world that includes Kanye West, Reese Witherspoon, Laverne Cox, Kevin Hart, Jorge Ramos and Taylor Swift ( TIME ) and StatSocial ranks the most influential political journalists and bloggers in social media ( POLITICO ).
Beyond PR
MARCH 22, 2018
Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.
PRSay
JUNE 6, 2017
In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.” Well, I’ll tell you one lesson from the book — and children’s book authors have to be ridiculously disciplined with this — is that I had 153 words to tell my story. And the other lesson in that is: Know your audience.
ReimaginePR
MAY 30, 2015
Press kit used to mean kits meant exclusively for print outlets and technically it still does. Even radio. Get a variety of angles that will look good on Amazon and in the pages of a magazine. Again, the highest resolution and biggest photos you can manage are critical to anything print. Lead media release.
Sword and the Script
MAY 21, 2016
In his latest book, Content, Inc., In his latest book, Content, Inc., These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In 2015, there are literally hundreds of channels where consumers access content.”.
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