Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

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Pitching Newspapers How To Knowledge Base 120

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. Reuben didn’t write a book on the topic). This one deserves more context.

Pitching 146

Pitching Survey Storytelling Newspapers 146

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

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Pitching Consumer How To Meeting 63

PRSay

APRIL 19, 2021

There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all.

Media 197

Media Newspapers Google Energy 197

MaccaPR

JUNE 8, 2017

Now approaching her five-year anniversary as a host at the CBS affiliate, Roshini is also a columnist for C-Level magazine, author of the book “Communicate That: Your Toolbox for Powerful Presence” and a regular contributor for KSTP-TV’s “Twin Cities Live” and KARE-TV’s “Breaking The News." The guest you’d love to book for your show?

Radio 89

Radio Instagram Pitching Interviews 89

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. Directly after that, with a stint at Automobile Magazine, led by David E. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

OCTOBER 4, 2021

Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. James, a grand adventure that ran last year in Vintage Motorsports magazine. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Automotive 76

Automotive Meeting Engineering Media 76

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Build relationships through social media so that when you pitch you are a warm lead versus a cold one.

Social Media 167

Social Media Media Local Pitching 167

Sword and the Script

DECEMBER 29, 2020

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.

SEO 102

SEO Software Resources Newspapers 102

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. It includes 13 strategies marketers need to employ now. Download it free today.

Writing 72

Writing Brand Branding Construction 72

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways. Any pet peeves with PR people?

Transportation 99

Transportation Meeting Newspapers Media 99

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. National magazine cover story. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. million circulation.”.

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Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. The best writers are usually the ones who are obsessed with the written word and love to read. Eliminate passive voice.

Writing 120

Writing Publicity Newspapers Sports 120

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. Twitter A journalist’s.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

NOVEMBER 2, 2020

In my 26 years at SAE, I eventually became Editor of SAE Off-Highway Engineering, then Editor of SAE’s flagship magazine Automotive Engineering International, and then Editorial Director for SAE’s entire magazines portfolio. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 57

Meeting Automotive Mobile Transportation 57

Konnect Agency

SEPTEMBER 20, 2019

Know your Target Audience When building your list, consider the type of pitch you’re sending and the audience that will be most receptive to it. Do you want your news to reach people reading magazines, browsing websites, flipping through news channels or a combination? Here are a few tips for creating a useful media list.

Media 63

Media Pitching Consumer Agency 63

ImPRessions - Crenshaw Communications

MAY 31, 2016

That’s okay in my book; it’s silly to be sensitive about it or to take offense when people ask if you created that cute TV ad. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. Public relations today is largely about storytelling.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Beyond PR

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Build relationships through social media so that when you pitch you are a warm lead versus a cold one. Contact us today!

Social Media 78

Social Media Media Local Pitching 78

PRSay

JUNE 18, 2019

How do you decide on updates to the book, and how frequently do you amend the online version? Writing in AP style means they’re speaking the language of the people they are pitching. Do you ever feel any added pressure editing a book for professionals who edit for a living and help foster journalistic excellence?

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. When not working, you can find her reading books, lots of them, hiking, or playing with pets of all kinds and forms.

Radio 170

Radio How To Community Storytelling 170

Frederik Vincx

OCTOBER 27, 2015

Making coverage books. The days of scouring the colophons of magazines for influencer contact details are gone. This info might be handy to pitch influencers your related story. That’s why it’s important to build up a relationship before pitching. A typical way is via the coverage book. FullContact.

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Google Software Analytics Pitching 60

5W PR

NOVEMBER 28, 2016

A journalist or magazine may be willing to listen when you let them know your ideas or pitch a story if you’ve proven to be a good source in the past. They may learn of products and services from billboards, social media, speaking engagements, books, and even pamphlets. Consistency. It is important to be consistent.

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Ethics Consumer Employee Pitching 102

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

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Marketing Enterprise Print Film 53

Polaris

JULY 2, 2014

Content can be delivered via many different media including, but not limited to, the internet, television, and audio CDs, books, magazines, live events, such as conferences and stage performances, etc. Can you imagine what that initial Sesame Street pitch meeting was like, all those years ago? Learn this from Jim Henson.

Wikipedia 100

Wikipedia Television Content Marketing Facebook 100

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. We are launching MAGAZINE NAME whose cover features Supermodel NAME A. The goal at MAGAZINE NAME is to educate the public regarding plastic surgery, skin care, anti-aging, health, medicine and so much more.

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Pitching Fashion Print Web 40

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. By building a relationship I was able to convince the writer to share the pitch with her editor who loved one of the women’s choices and ended up including that and along men’s option in her travel gift guide.”. Client: Blink.

Print 60

Print Media Travel Wireless 60

Maxim Behar

MAY 31, 2021

One day, a big American petroleum company came, and they invited me for a pitch in public relations. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. I remember asking myself, “Does the client even look at these clip books?

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Measurement Comparison Analytics Agency 50

Sword and the Script

OCTOBER 22, 2019

The areas where respondents are spending less should be no surprise: 70% said magazines; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 52% said online display ads; (I have a bridge for sale too!). 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. Years ago a little nothing NY biz magazine came out and we were asked to go to town, literally, and to promote it as something special. In New York,” says Empire President & CEO Bill Britt, “a magazine that influences and imitates culture and business, is sorely needed. I can share.

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Pitching Real Estate Government Writing 40

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Paid media refers to any type of media that is paid for, such as advertising.

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Interviews Publicity Technology Social Media 100