Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. One day, a big American petroleum company came, and they invited me for a pitch in public relations. I would like to talk about the book that you authored, Maxim. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. He is credited with developing many of the principles and techniques that are still used in PR today, and his book ‘Propaganda’ is considered a classic in the field.

Interviews 104

Interviews Publicity Technology Social Media 104

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch. I''m a freelancer.

Media Relations 40

Media Relations Media Pitching Small Business 40

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour. How did The Toronto Fringe 2015 perform?

Community 40

Community Print Twitter Creativity 40

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. In the book, Clark writes, “The purpose of a story is not to convey information but to capture experience.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Bianchi Biz Blog

MAY 17, 2021

Since I had a degree in English, had been a reefer mechanic in a motor pool, and had worked on trucks, Chilton Book Co. While there I wrote Chilton’s Auto Troubleshooting Guide as a freelancer, and also had the privilege of editing a wonderful book on the Gas Turbine Engine by famous auto writer Jan Norbye.

Meeting 65

Meeting Automotive Engineering Media 65

Bad Pitch Blog

DECEMBER 30, 2006

Just finished reading Peter Shankman’s book, Can We Do That?! His hard-earned experiences recounted in the book make it credible (no small feat for a business book). His hard-earned experiences recounted in the book make it credible (no small feat for a business book). 2) BPB: Tell us about the book.

Pitching 40

Pitching Small Business Insurance Insurance 40

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) an ad in our alumni magazine, a note in our alumni e-newsletter, posters around campus (my experimentation with QR codes), print ads, Facebook ads, etc.

Blogging 68

Blogging How To Print Facebook 68

Communications Conversations

OCTOBER 16, 2017

Jesse Ventura’s face out of 5,000 pounds of ice cream, which was covered by Time magazine and CNN-TV (and led to a total sell-out of Kemps’ ice cream). When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

JULY 23, 2019

The elevator pitch for my role at North Highland is easy: if it touches the internet on behalf of the firm, I probably have something to do with it. My team has purview over our website, paid advertising, marketing automation, social media, mobile and analytics. One publication or blog you read regularly is… (DH) Wired Magazine.

Marketing 67

Marketing System Groups Analytics 67

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. We have a client, Magzter, in the digital app business that lets you aggregate magazines on your device, which is great.)

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. You don’t need to be a big shot so send us a pitch ! There’s no way to answer that without dating myself, but…okay. I started my career (though just barely) in the pre-Internet era.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Finally, podcasts lend themselves to depth and nuance – Which PR opportunity would your CEO prefer: a two-paragraph quote in a magazine article or a 60-minute wide-ranging podcast?

Company 113

Company Interviews Print Pitching 113

Bad Pitch Blog

APRIL 2, 2006

PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" And that’s not all… Turn your versatile Amazing ARM Story into a poll, a feature magazine article, or a trend story with an interview. No commenting. as the subject.

Television 40

Television Advertising Advertising Corporate 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Magazine and Search Engine Land. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. Caro book about Robert Moses who built New York. Talking Points. Agency of the future | Jump to text. Partnerships with technology | Jump to text.

Data 78

Data Media Analytics Energy 78

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Do you have any tips for PR pros pitching a journalist? Do it personally. Newhouse School.

Journalism 121

Journalism Conference Internal International 121

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Advertising, production, and distribution have all fundamentally changed. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. John Avlon: Great book. As marketers, we typically stay away from touchy political issues.

Report 225

Report Media Advertising Advertising 225

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48