Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways. Any pet peeves with PR people?

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Transportation Meeting Newspapers Media 101

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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Interviews Publicity Technology Social Media 104

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

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Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

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Meeting Automotive Media Transportation 82

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. National magazine cover story. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. million circulation.”.

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Print Interviews Pitching Conference 120

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. Directly after that, with a stint at Automobile Magazine, led by David E. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 75

Bianchi Biz Blog

OCTOBER 4, 2021

Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. James, a grand adventure that ran last year in Vintage Motorsports magazine. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

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Automotive Meeting Engineering Media 76

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. Twitter A journalist’s.

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How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

NOVEMBER 2, 2020

In my 26 years at SAE, I eventually became Editor of SAE Off-Highway Engineering, then Editor of SAE’s flagship magazine Automotive Engineering International, and then Editorial Director for SAE’s entire magazines portfolio. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Meeting Mobile Automotive Transportation 57

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. By building a relationship I was able to convince the writer to share the pitch with her editor who loved one of the women’s choices and ended up including that and along men’s option in her travel gift guide.”. Client: Blink.

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Print Media Travel Wireless 60

Sword and the Script

OCTOBER 22, 2019

The areas where respondents are spending less should be no surprise: 70% said magazines; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 52% said online display ads; (I have a bridge for sale too!). 66% said newspapers.

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Marketing Survey Study B2B 66

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. One day, a big American petroleum company came, and they invited me for a pitch in public relations. I was asking what is this?

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Newspapers Social Media Ethics Travel 52

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. The network is the way in.

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Corporate Leadership Advertising Advertising 274

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Sometimes the reporter has his own posts within the site of his newspaper or magazine—anecdotal bits that will help you learn about, well, what he or she knows or is interested in. your key reporters blog?

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Report Pitching Google LinkedIn 40

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews.

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Pitching Writing Engineering Wikipedia 40

Victorious PR

FEBRUARY 22, 2023

Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. Learn how to get the most out of every press coverage and leverage podcasts and TV interviews. If you would like to learn more about what Victorious PR can do for your business, book a call with us today !

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Real Estate Course Pitching Education 52

Victorious PR

FEBRUARY 22, 2023

If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! In short, if you want to get straight to the point and start getting your story recognized by the world THIS WEEK, you can go ahead and book a one-on-one call with our team.

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Publicity Video Pitching Google 52

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. But do use it in a pitch to a morning talk show.

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Interviews Pitching Infographics Print 136

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. I contacted a small biz owner whose products I really liked, and had come across unexpectedly, to see if shed be willing to do an interview with me for either WUL, or. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

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Blogging How To Print Facebook 68

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

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Creativity Pitching Writing Conference 100

OnePitch

APRIL 19, 2022

She has written for The Cut, The Outline, Rolling Stone, and MEL Magazine, among many other outlets. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:02:07] Tell me the pitch. 00:02:07] BB: Yeah.

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Pitching YouTube Journalism Local 52

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy.

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Marketing B2B Print Technology 62

Sword and the Script

JULY 23, 2019

The elevator pitch for my role at North Highland is easy: if it touches the internet on behalf of the firm, I probably have something to do with it. 3) We talked briefly about a long-term marketing automation (MA) project you’ve had a chance to work on in your role in preparation for this interview.

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Rock the Status Quo

FEBRUARY 3, 2015

After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. We’d shot a video, created branded props, and rehearsed all night, and the program was very solid, so I tried to talk sense to him, but he insisted on rearranging everything, and we didn’t do well in the pitch.

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MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

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Company Interviews Print Pitching 113

Bad Pitch Blog

APRIL 2, 2006

PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" And that’s not all… Turn your versatile Amazing ARM Story into a poll, a feature magazine article, or a trend story with an interview. No commenting.

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Television Advertising Advertising Corporate 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. I wrote: 1.

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Communications How To Blogging Content Marketing 81

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. Caro book about Robert Moses who built New York. And I feel that, I see that coming off this interview, which I’m really enjoying.

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Data Media Analytics Energy 78

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Do research, have time, and don’t do a 45-minute interview and run out. Do it personally.

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Journalism Conference Internal International 121

Contently - Strategy

APRIL 24, 2019

Click here to read the entire e-book. I interviewed all the people who would be stakeholders in our work,” she told us. “I Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Click here to read the entire e-book. Content only matters if people see it.”.

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Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

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How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

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Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A lead form for a magazine’s free email newsletter is another. ” Why? ”).

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Content Marketing Marketing Media SEO 111

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

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Content Marketing Publicity Marketing Television 60

Beyond PR

APRIL 11, 2016

This week’s highlights include an update on Jim VandeHei’s move from POLITICO, an executive editor promotion at Conde Nast Traveler, and an interview with Global National’s Parliamentary correspondent. The Millions was created in 2003 and is an online site that reviews and writes about books, the arts and culture.

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Travel Media Enterprise Policies 40

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. You remember those predictions just two years ago heralding the Death of Public Relations?

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