Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

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Social Media Media Local Pitching 78

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Cassandra Faro, Account Executive.

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Print Media Travel Wireless 60

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

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Marketing Enterprise Print Film 53

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. Years ago a little nothing NY biz magazine came out and we were asked to go to town, literally, and to promote it as something special. In New York,” says Empire President & CEO Bill Britt, “a magazine that influences and imitates culture and business, is sorely needed. I can share.

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Pitching Real Estate Government Writing 40

Bad Pitch Blog

APRIL 10, 2009

The main idea behind the book is that it serves as a lucid explanation of how to ignite and sustain a successful PR campaign. Years later, it is clear that anyone who has something the press needs to know about can benefit from this book. Now research those media contacts that would be most interested in your story and pitch them.

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Pitching Construction Local Report 40

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues.

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Community Print Twitter Creativity 40

Victorious PR

SEPTEMBER 14, 2022

In fact, when we pitch to top-tier publications, we want your branding and story to be as streamlined as possible. While being featured in magazines is one of the top ways to make you more credible, sharing your accomplishments within those publications is crucial. Keep reading to find out! Do: Share Your Credibility!

Real Estate 52

Real Estate Media Agency Pitching 52

Victorious PR

FEBRUARY 22, 2023

Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. In addition to the program itself, your team will be given our proprietary, behind-the-scenes black book of over 100 editors from Forbes, Business Insider, Entrepreneur, and other top publications.

Real Estate 52

Real Estate Course Pitching Education 52

Victorious PR

FEBRUARY 22, 2023

If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! In short, if you want to get straight to the point and start getting your story recognized by the world THIS WEEK, you can go ahead and book a one-on-one call with our team.

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Publicity Video Pitching Google 52

Bianchi Biz Blog

MAY 17, 2021

Since I had a degree in English, had been a reefer mechanic in a motor pool, and had worked on trucks, Chilton Book Co. While there I wrote Chilton’s Auto Troubleshooting Guide as a freelancer, and also had the privilege of editing a wonderful book on the Gas Turbine Engine by famous auto writer Jan Norbye.

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Meeting Automotive Engineering Media 65

PR Fuel

JULY 10, 2018

Failing to Research – For most harried PR pros, the heat is on to place news stories and obtain media bookings. Because of this job-threatening pressure, it’s tempting to email blast that pitch, press release or fact sheet to every media outlet that seems remotely likely to cover your news. Take advantage of it.

Local 40

Local Newspapers Writing Pitching 40

Bad Pitch Blog

DECEMBER 30, 2006

Just finished reading Peter Shankman’s book, Can We Do That?! His hard-earned experiences recounted in the book make it credible (no small feat for a business book). His hard-earned experiences recounted in the book make it credible (no small feat for a business book). 2) BPB: Tell us about the book.

Pitching 40

Pitching Small Business Insurance Insurance 40

OnePitch

APRIL 19, 2022

She has written for The Cut, The Outline, Rolling Stone, and MEL Magazine, among many other outlets. Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:02:07] I would love to actually go back to what we were just commenting on, which is just the level of being kind and smart and conversational, is how a pitch can stand out.

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Pitching YouTube Journalism Local 52

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. List headlines grab the reader’s interest – Next time you’re in the checkout line at the grocery store, take a look at the magazine covers. Lists just work.

Writing 40

Writing Resources Web Newspapers 40

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. Think about the children’s books from your childhood. Can you say this about every one of your last 12 media pitches? What made them captivating?

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Pitching Print Creativity Local 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . They all share freely and all see the benefit.

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Communications How To Blogging Content Marketing 81

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. Caro book about Robert Moses who built New York. Zach: Yeah, that’s exactly right. I’ve read it three times since.

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Data Media Analytics Energy 78

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

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Pitching Fashion Report Twitter 49

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

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Content Marketing Publicity Marketing Television 60