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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident.

Meeting 93
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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. During that school year, our class was regularly assigned a book report. Get to know the editors you pitch to.

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5 Things to Research Before Pitching Freelancers

Cision

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

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PR 101: How to Pitch The New York Times

Cision

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Don’t call.

Pitching 120
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5 Pitches That Journalists Don’t Care About

PRSay

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139
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Meet the Media: Bengt Halvorson, Editor of Green Car Reports

Bianchi Biz Blog

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. How long have you been in journalism and how did you get started? Directly after that, with a stint at Automobile Magazine, led by David E.

Meeting 75
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?