Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 101

Transportation Meeting Newspapers Media 101

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

DECEMBER 29, 2020

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.

SEO 103

SEO Software Resources Newspapers 103

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. Directly after that, with a stint at Automobile Magazine, led by David E. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Report Automotive Media 75

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. The best writers are usually the ones who are obsessed with the written word and love to read. Eliminate passive voice.

Writing 120

Writing Publicity Newspapers Sports 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Do you have any tips for PR pros pitching a journalist? Do it personally.

Journalism 121

Journalism Conference Internal International 121

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. National magazine cover story. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. million circulation.”.

Print 120

Print Interviews Pitching Conference 120

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

PRSay

JUNE 18, 2019

How do you decide on updates to the book, and how frequently do you amend the online version? Writing in AP style means they’re speaking the language of the people they are pitching. Do you ever feel any added pressure editing a book for professionals who edit for a living and help foster journalistic excellence?

Guidelines 154

Guidelines Writing Social Media Newspapers 154

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. Twitter A journalist’s.

How To 121

How To YouTube Pitching LinkedIn 121

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Look at your pitch from the media’s perspective and not yours. Now review how you can pitch these different aspects as stories.

Film 45

Film Pitching Radio Newspapers 45

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. I would like to talk about the book that you authored, Maxim. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. I remember asking myself, “Does the client even look at these clip books?

Measurement 50

Measurement Comparison Analytics Agency 50

PR Fuel

JULY 10, 2018

Failing to Research – For most harried PR pros, the heat is on to place news stories and obtain media bookings. Because of this job-threatening pressure, it’s tempting to email blast that pitch, press release or fact sheet to every media outlet that seems remotely likely to cover your news. then it’s not news.

Local 40

Local Newspapers Writing Pitching 40

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Sword and the Script

OCTOBER 22, 2019

The areas where respondents are spending less should be no surprise: 70% said magazines; and. 66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. You remember those predictions just two years ago heralding the Death of Public Relations?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. List headlines grab the reader’s interest – Next time you’re in the checkout line at the grocery store, take a look at the magazine covers. Lists just work.

Writing 40

Writing Resources Web Newspapers 40

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 104

Interviews Publicity Technology Social Media 104

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. Years ago a little nothing NY biz magazine came out and we were asked to go to town, literally, and to promote it as something special. In New York,” says Empire President & CEO Bill Britt, “a magazine that influences and imitates culture and business, is sorely needed. I can share.

Pitching 40

Pitching Real Estate Government Writing 40

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Sometimes the reporter has his own posts within the site of his newspaper or magazine—anecdotal bits that will help you learn about, well, what he or she knows or is interested in. your key reporters blog?

Report 40

Report Pitching Google LinkedIn 40

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. A lead form for a magazine’s free email newsletter is another. Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111