MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Finally, podcasts lend themselves to depth and nuance – Which PR opportunity would your CEO prefer: a two-paragraph quote in a magazine article or a 60-minute wide-ranging podcast?

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire.

Interviews 136

Interviews Pitching Infographics Print 136

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. In the book, Clark writes, “The purpose of a story is not to convey information but to capture experience.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

OCTOBER 16, 2017

Jesse Ventura’s face out of 5,000 pounds of ice cream, which was covered by Time magazine and CNN-TV (and led to a total sell-out of Kemps’ ice cream). When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client.

Agency 113

Agency SEO Social Media Pinterest 113

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. If using other sources, does it add substantial value and originality? So, take them as such.

How To 71

How To SEO Google Examples 71

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60