NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

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Healthcare Storytelling Communications Local 78

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. By Jaden Gill, Account Coordinator.

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Storytelling Community Industry Transportation 36

Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. Point to a movie or a book that captivates, and I’ll show you failure. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Absolutely.

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Storytelling Communications Customer Service Publicity 60

Stern + Associates

OCTOBER 10, 2023

“The average office worker is only able to focus on one task for less than three minutes,” says Hari, bestselling author of “ Stolen Focus: Why You Can’t Pay Attention – and How to Think Deeply Again ” (Crown), one of Amazon’s best books of 2022. He returned to the TED stage in 2019 with a gripping presentation on anxiety and depression.

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How To Film Interviews Employee 62

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

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Writing Google Meeting Airlines 84

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

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Skype Industry Storytelling Interviews 150

The Hoffman Agency

MARCH 9, 2021

Ever since I was a kid, I loved storytelling. I began my storytelling journey by reading The Magic Treehouse series when I was in 1st grade. I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter.

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Storytelling Internal International Journalism 69

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Find out in Robert McKee’s book “Story.” Pixar’s storytelling rules. Get some help from the experts; check out some TED talks about storytelling.

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Storytelling Resources Writing Corporate 40

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

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Marketing Social Media Trends Instagram 118

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

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Conference Marketing Case Study Measurement 329

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Although it wasn’t necessarily something he had planned all along, Doug admits that transitioning from a role in journalism to one behind-the-scenes in PR made perfect sense on his career journey. Building a solo business.

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Meeting Handbook Newspapers Government 97

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it.

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Journalism Newspapers Writing Report 120

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. No longer am I only calling myself a writer.

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Storytelling LinkedIn Comparison Internal 36

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

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Wireless Storytelling Radio Analysis 84

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. Please tell us about your upcoming book.

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Interviews Communications Storytelling Marketing 50

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. In his book, Michael Lewis makes much of the fact that four financial industry outsiders and oddballs see the coming collapse of the housing market when almost no one else does. But know when to stick to your guns.

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Film Real Estate Banking Financial 149

The Hoffman Agency

NOVEMBER 14, 2019

As cold weather settles in, my fellow Hoffmanites and I are cozying up with our favorite books. Here at Hoffman, we’re always digging out the most compelling stories, so I knew my colleagues would have the best book recommendations for my fall reading list. Bad Blood, by John Carreyrou.

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Storytelling Education Television Government 28

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

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Storytelling Film Creativity Journalism 48

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

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Crisis Crisis Communications Content Marketing Conference 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

That’s okay in my book; it’s silly to be sensitive about it or to take offense when people ask if you created that cute TV ad. Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. PR is all about spin.

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Product Launch Pitching Storytelling Journalism 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? And storytelling is a key part of that. They’re the best reporters.

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Content Marketing Community Mobile Storytelling 120

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

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SEO Creativity Mobile Journalism 120

Mindful Marketing

JUNE 15, 2015

His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Please tell us about your book, 99.3

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Interviews Marketing Financial Insurance 50

Cision

APRIL 5, 2017

Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. Entertain, while we give facts.

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Report Media Advertising Advertising 225

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. We need to be fast on our feet and quicker than we used to be to stay ahead. Q: What’re your favorite tools for your brand?

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Storytelling Technology Course Privacy 106

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? I’m a big film buff; and talk about a good storyteller. I always thought I’d be…a comic book artist. Want to improve your media relations? ” I hope I haven’t switched!

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Newspapers Reddit Journalism Technology 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. And do you read books? Long Live Print”! Please weigh in!

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Print Newspapers Interviews Journalism 48

Burrelles Fresh Ideas

JUNE 27, 2023

This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice. Ragan Communications recently published an article on a new book by Roy Peter Clark (dubbed ‘America’s writing coach’), “Tell It Like It Is.” Remember, stories are powerful.

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Pitching Writing Engineering Wikipedia 40

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

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Google Data Government Social Media 119

NewsWhip

SEPTEMBER 11, 2019

Take a page out of Sephora’s book. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Analyzing and learning from a crisis. Katherine Ellis.

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Crisis How To Crisis Management Analysis 87

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! For every book you read about public relations, read three more about completely unrelated topics. What’s the biggest lesson you learned from your first position?

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Policies Internal International Public Affairs 120

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. I was a great risk. You would ask: Why revolution?

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B2B Communications Media Newspapers 52

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains.

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Publicity Storytelling Study Journalism 46

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

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Marketing Content Marketing Television Storytelling 40

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains.

Publicity 40

Publicity Storytelling Study Journalism 40