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Book Review: A Century of Spin

Wadds Inc.

The book is aimed at a general audience, in what Miller and Dinan say, “is our attempt to try to explain how the insidious and mysterious power of public relations works to undermine democracy.” But to do so may make you a “public relations apologist,” a term used throughout this book.

Ethics 105
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What Do Financial Earnings and Comic Books Have in Common? | Business Wire Blog

Business Wire

A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 286
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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

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Book review: Powerful B2B Content by Gay Flashman

Stephen Waddington

Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88
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The Washington Post’s Margaret Sullivan on the crises that threaten local journalism and her new book, ‘Ghosting the News’

Muck Rack

The Washington Post’s Margaret Sullivan on the crises that threaten local journalism and her new book, ‘Ghosting the News’

Local 80
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The Ins & Outs of Book Writing

Karen Freberg

There are some types of writing where you can get a lot of advice and resources on – there are always a ton of webinars and special conference panel sessions when it comes to writing or contributing to specific journals. So, what are some of the ins and outs of book writing? Why do I bring this up?

Writing 105
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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. Here is a preview of what topics are covered in the book: Chapter 1 Why Does Ethics Matter in Public Relations? Page Center. Dr. Marlene S.

Ethics 114