wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

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Marketing Social Media Trends Instagram 118

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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Meeting Ethics Storytelling Publicity 98

The Hoffman Agency

NOVEMBER 28, 2022

By Mariah Botkin, Intern. It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. in the U.S., the perfect time to look for new job listings. This time, I mean it,” I said.

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Storytelling LinkedIn Comparison Internal 36

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. There are several resources on crisis planning, including books, PRSA courses and webinars. Not on my list?

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Crisis Crisis Communications Nonprofit Local 78

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

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wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here! Here's my press release. On Wednesday June 15 from 11:30 a.m.-12:30

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Insurance Insurance Financial LinkedIn 40

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments.

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Interviews Ethics Government Internal 105

Burrelles Fresh Ideas

OCTOBER 10, 2023

For example, if you’re an author who just released a new book, you can consider creating a quick book summary video as a sneak peek. Pay attention to their previous work, the types of stories they write, and their social media presence. You can connect with him on Twitter , LinkedIn , or elsewhere.

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Video Publicity Marketing Analytics 88

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

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LinkedIn Crisis Viral Banking 67

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. Upload the article to your LinkedIn page. Circulate internally.

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Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

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Interviews Publicity Technology Social Media 104

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

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Radio Ethics How To Writing 59

PR in High Definition

AUGUST 24, 2020

For example, a whitepaper may be flying on LinkedIn and not getting the engagement through direct marketing channels, in which case it may be worth pumping more resources into LinkedIn to make it go that much further. Set guidelines for manoeuvrability. To do this right, everyone must be clear on the ‘rules’.

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Guidelines LinkedIn Course Examples 102

Cision

OCTOBER 27, 2015

It’s a pretty straightforward and limited feature: you press the poll button, write a question and two answers (this is the big limitation) and tweet. Follow five influencers’ advice with the “LiSTEN” e-book! LinkedIn New Apps. The Job Search app is an app specifically for job searches.

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Social Media Tools Reddit LinkedIn 120

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). I wish I had a time turner, like Hermione Granger in the Harry Potter books, but I live in a world where the wizardry is really just a product of hard work. Spoiler alert: It did not work. It has been lightly updated. Ask for help.

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System Case Study LinkedIn Community 143

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. It was a lively session that covered the craft of writing, confidence, learning on a budget, networking and lots more. You’ll be very welcome.

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Communications Instagram Internal International 68

Sword and the Script

JANUARY 22, 2019

He transformed that appreciation into his own digital agency business, and even a few books. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 1) Why did you write your book? But one example I use in my book is Nike.

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Brand Branding Banking Consumer 79

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.

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Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

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Meeting Automotive Media Transportation 83

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

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Healthcare Insurance Insurance Pinterest 49

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

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Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Nothing creates better PR writers than a rigid writing schedule. We regularly look at our own internal metrics to see what topics “pull” the most with our readers.

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Strategy Guidelines Content Marketing Small Business 159

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. We are excited about attending ourselves!

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Conference Crisis Management Survey Big Data 66

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

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B2B Marketing How To Survey 115

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. I write about this in my last book, which I already published during the pandemic - The Morning After.

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Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Ishmael's Corner

JUNE 12, 2015

I stumbled across a blog that promotes a book that’s underpinned by contrast, “Paris versus New York.”. He goes on to say: These people love writing on Medium, even if they see it as just a tool to create a nice page to point people to from Twitter.However, that’s not the point. Old Way vs. New Way. With vs. Without.

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Storytelling Radio LinkedIn Tools 60

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years.

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Interviews B2B Measurement Blogging 65

Scott Public Relations

SEPTEMBER 3, 2020

Over time this prohibition was extended to include racist writing. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook.

Insurance 52

Insurance Insurance Healthcare Government 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's an example of our client NTC's e-book landing page.

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Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

MARCH 18, 2015

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Eva Maclaine, chair of CIPR International. A book on using Instragram video?

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Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization.

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Resources Creativity Publicity Local 78

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Connect with Lindsay on Google+ , Facebook , Twitter and LinkedIn. Ok, maybe not moose.

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Wikipedia Television Content Marketing Facebook 100

Polaris

DECEMBER 6, 2014

Linked Conversations with Chuck Hester, a weekly conversation on how to leverage LinkedIn. All Things IC (internal communications) with Rachel Miller. In addition, he’s written 2 books , one of which is also called Six Pixels of Separation and another called Ctrl, Alt, Delete. Amp Up Your Social Media with Glenn Gaudet.

Marketing 147

Marketing Content Marketing Social Media Film 147

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. I was asking what is this?

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Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

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Video SEO Skype B2C 79

Stephen Waddington

MAY 31, 2018

He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. In time artists are able to build a team of promoters, publishers and booking agencies. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business.

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