Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation. This book is about an innovative application of modern public relations.

Blogging 61

Blogging Agency Meeting Web 61

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 110

How To Writing Study Training 110

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 85

Writing Conference Internal International 85

Inbound PR

AUGUST 5, 2019

This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career. I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley. Little did I know that eight years later, I'd achieve my goal.

Blogging 56

Blogging SEO Writing Internal 56

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. He had read my books while he was incarcerated for 14 months.

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Reputation Skype Industry Conference 218

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

The Stalwart Blog

JANUARY 28, 2016

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. I not only learned how to write op-ed pieces, blogs, and press releases, but I learned the importance of honesty and integrity when conducting business. Many of you met them too.

Internal 60

Internal International Retail Ethics 60

PRSay

MARCH 22, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. On the day I completed writing my new book, “ZEO: Introducing Gen Z, The New Generation Of Leaders,” I reviewed LinkedIn posts from my network of colleagues and professionals.

How To 150

How To Employee Leadership Nonprofit 150

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." and as an international speaker in over 40 countries and on all seven continents. Reporters are searching for experts.

Real Estate 214

Real Estate Video Report Twitter 214

PR for Anyone

FEBRUARY 21, 2024

Communities such as religious groups, exercise classes, or book clubs, help give individuals a sense of belonging. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison. Saltz about the greatest accomplishment since turning 50.

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Exercises Social Media Television Comparison 130

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 49

Writing How To Engineering Education 49

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I fell in love with writing when I was in sixth grade. During that school year, our class was regularly assigned a book report. As a child early in elementary, I hated reading!

Transportation 93

Transportation Meeting Media Newspapers 93

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We are pros at creating briefing books for executives to prep them on what to expect.

Product Launch 296

Product Launch Training Interviews Software 296

PR for Anyone

JANUARY 3, 2024

Stacy points out the internalized patriarchy that influences perceptions and contributes to negative labeling. Stacy’s work shines a light on the societal pressures and internalized patriarchy influencing women’s approaches in the workplace.

Corporate 130

Corporate Sports Creativity Internal 130

PRSay

MARCH 21, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. On the day I completed writing my new book, “ZEO: Introducing Gen Z, The New Generation Of Leaders,” I reviewed LinkedIn posts from my network of colleagues and professionals.

How To 120

How To Employee Leadership Nonprofit 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Policies Employee 272

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 40

Writing How To Engineering Education 40

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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Meeting Ethics Storytelling Publicity 98

PRSay

NOVEMBER 13, 2022

By the following day, she thought he might be annoyed with her for working so much on a book assignment and not with BBC pieces. That was one of her takeaways from her research on the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

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Instagram Interviews Report Internal 125

The Hoffman Agency

MARCH 9, 2021

By Hayley Hendrickson, Intern. I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter. From then on, I voraciously devoured every book that came my way and frequently turned down an invite to the beach in favor of reading a good book.

Storytelling 69

Storytelling Internal International Journalism 69

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I helped them recognize the importance of clear internal communications. From journalist to PR pro.

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Meeting Handbook Newspapers Government 97

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

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Marketing Social Media Trends Instagram 118

Maxim Behar

JULY 25, 2023

The writer Georgi Gospodinov won the biggest international literary prize, the Booker, for his novel “Time Shelter”. Maxim: Of course, that it is a great international success. Dimitar Marinov is also part of the “Green Book” team. The World PR Revolution" - your book is in the top 20, number two in this ranking of PR books.

Government 52

Government Education Transportation Internal 52

MaccaPR

JANUARY 29, 2021

My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.” In it, he writes that the COVID-19 pandemic has changed the world as we know it. Inject Life into Your Email Newsletter —“Email is the best channel ever because it provides control.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

Solo PR Pro

NOVEMBER 1, 2022

She feels what makes MVW Communications stand out is her focus on supporting clients’ internal communications. This past October marked the publication of Melissa’s book “ Smart Talk: Public Relations Essentials All Pros Should Know. ”. It’s a book Melissa never intended to write. An unexpected calling fills market gap.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

Flack's Revenge

APRIL 27, 2021

And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Read the classic and trendy books in marketing, the ones that marketers and CEOs wave around. Why a Challenge ? There are so many good ones.

Storytelling 177

Storytelling Pitching Interviews Agency 177

PR for Anyone

JUNE 12, 2020

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. Doing that internal work to discover that, helps with every aspect of your business. I repeatedly write about authenticity. Why does your company exist? And why should people care? What makes you do what you do?

Exercises 130

Exercises Employee Corporate Internal 130

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? I started writing back in my high school years when I accidentally came across a typing machine. And so began an endless love for sharing what I have experienced or what excites me in books. Mostly I write about business because that's what I do.

Writing 59

Writing Social Media Meeting Interviews 59

Waxing UnLyrical

FEBRUARY 29, 2012

Disclosure: this is a client campaign I’m working on, which means I get paid to work on the campaign (primarily blogger outreach), but I do not get paid (or was even asked) to write this post. Somewhere along the way, she started writing textbooks, and now her books are used in schools all over India. The campaign.

Internal 73

Internal International Education Writing 73

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. There are several resources on crisis planning, including books, PRSA courses and webinars. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156