Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. Doug started freelancing for NPR in 1979 when he entered college at the University of California, Berkeley.

Meeting 97

Meeting Handbook Newspapers Government 97

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Flack's Revenge

APRIL 27, 2021

And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Most PR people don’t have hands-on experience with the often esoteric technologies. Why a Challenge ? There are so many good ones.

Storytelling 177

Storytelling Pitching Interviews Agency 177

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Deirdre Breakenridge

FEBRUARY 26, 2018

By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand. By sharing their stories, it encourages women to pursue a career in technology. Interview them on your company’s blog and invite them to write for you. You show that you care. Highlight your most loyal fans.

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Brand Branding Social Media Employee 256

Cision

DECEMBER 12, 2017

Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? I nstead, wait for a reporter to write you back. AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Following up is For Amateurs.

How To 279

How To Media Pitching Creativity 279

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

Deirdre Breakenridge

FEBRUARY 6, 2017

Following the kick-off event, the Museum of Public Relations will exhibit rare artifacts and writings recounting black public relations history. The Museum archives have more than 600 books, dozens of artifacts, correspondence, photographs, old media technologies, and videotaped oral histories.

Publicity 150

Publicity Education Community Writing 150

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Solo PR Pro

MAY 17, 2022

She had always been interested in the labor movement and migrant worker issues — one of her favorite books in ninth grade was about Cesar Chavez — so she enrolled at Cornell University, where she earned a master’s degree in industrial and labor relations. As Steigman Communications has evolved, so too has technology.

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Meeting Agriculture Energy Travel 98

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? I started writing back in my high school years when I accidentally came across a typing machine. And so began an endless love for sharing what I have experienced or what excites me in books. Mostly I write about business because that's what I do.

Writing 59

Writing Social Media Meeting Facebook 59

Stephen Waddington

JULY 6, 2022

Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167

Publicity Ethics Training Education 167

Critical Mention

NOVEMBER 9, 2018

This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency. Publishing as many as three posts a week, Ketchum shares its knowledge from the perspective of an international, award-winning agency. Holmes Report. holmesreport. Until next time!

Blogging 61

Blogging Resources Internal International 61

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Conference 66

Conference Crisis Management Survey Big Data 66

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read? Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR in High Definition

AUGUST 24, 2020

There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. And this knowledge comes from multiple sources – internally and externally – through videos, articles, other people’s expertise, online courses, books, events, podcasts…the list goes on.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

JULY 14, 2020

Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. In the process, I earned both new respect for communications and cultivated greater executive buy-in.

Survey 137

Survey Measurement System Education 137

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. David Meerman Scott. Until next time!

Twitter 77

Twitter Radio Social Media Print 77

Scott Public Relations

SEPTEMBER 3, 2020

Over time this prohibition was extended to include racist writing. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. I’d even love to write a book one day. I am also thrilled to be meeting new people while learning about technology PR with mentors. An opportunity presented itself. PR spoke to me for numerous reasons. The first being, I love storytelling.

Storytelling 50

Storytelling Exercises Internal International 50

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

B2B 115

B2B Marketing How To Survey 115

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! Some media will write a story inspired by your release. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose.

Meeting 75

Meeting Report Automotive Media 75

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. And that revolution is mainly on media ownership.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. Another approach is to invite local leaders from government and associations like the local chamber or technology association.

Resources 77

Resources Creativity Publicity Local 77

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

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Meeting Automotive Media Transportation 81