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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. Make it easy on the eyes.

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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

What motivates you to share your experience and knowledge in the form of books? At the time, I had no answer, I simply gathered my publications, along with a few legendary interviews with figures like Lech Walesa, Vaclav Havel, Felipe Gonzalez, and many others, and decided to leave it to the readers themselves to answer this question.

Writing 59
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The Ins & Outs of Book Writing

Karen Freberg

There are some types of writing where you can get a lot of advice and resources on – there are always a ton of webinars and special conference panel sessions when it comes to writing or contributing to specific journals. So, what are some of the ins and outs of book writing? Why do I bring this up?

Writing 105
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120
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The 1st Winner of the PR Expanded Student Video Contest is …

Deirdre Breakenridge

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352
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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. He was the founder of the first Black-owned PR firm, D. “At

Publicity 157
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Maxim Behar: A Man Who Crafted A New Era for Public Relations Globally

Maxim Behar

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.