PR for Anyone

JANUARY 3, 2024

The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business. There are potential pitfalls of solely focusing on one approach, whether it’s the rigid, masculine routine leading to burnout or an overly creative, feminine approach lacking the structure to achieve goals.

Corporate 130

Corporate Sports Creativity Internal 130

Barokas

APRIL 16, 2019

He recently published a book on strategies to achieve rapid growth with entrepreneur Chris Yeh. The book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies , explains the science and art of growing a company quickly on a global scale. Don’t wait for crisis to strike to make a plan.

How To 102

How To Crisis Internal International 102

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. But, how many know how to make this become a reality?

Company 66

Company Marketing Leadership Enterprise 66

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. We think so.

How To 136

How To Case Study Meeting Examples 136

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure.

How To 52

How To SEO Content Marketing Engineering 52

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” We have to know how to translate what we have done and move away from chronological list.

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

APRIL 2, 2024

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. The PR professionals interviewed for this book have offered a marvelous palette of opinions about what has happened in the industry. The book is available on Amazon.com and BeharBooks.com.

Print 64

Print Social Media Web Television 64

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 66

B2B Creativity Film Trade Shows 66

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We are pros at creating briefing books for executives to prep them on what to expect. While this is frustrating, we know how to make the best out of this situation.

Product Launch 296

Product Launch Training Interviews Software 296

wiredPRworks

MAY 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Book a 15 Minute Comp Consult www.TuneIntoTomorrow.com. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity.

Leadership 93

Leadership Groups Viral Crisis 93

Stern + Associates

SEPTEMBER 22, 2022

By teaching organizations how to continuously improve performance by fostering a culture of psychological safety, Edmondson is unveiling the right ways to identify and address problems in an atmosphere of learning, cooperation and teamwork. But harmony is possible, says renowned Wharton Professor Stew Friedman.

Employee 62

Employee Leadership Exercises Mobile 62

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Wondering how a document with less than 500 words can promise so much? Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 75

Internal International Pitching Corporate 75

Flack's Revenge

APRIL 27, 2021

How to do better? Realize you have to be smart and creative, and work hard to earn their attention. How to See it from their PoV : Try to understand the worlds they inhabit. How to do better. Understand how PR interplays with others in the mix. Read their articles. Follow them on social media.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Beyond PR

DECEMBER 14, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

How To 68

How To Media Pitching Creativity 68

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Stern + Associates

DECEMBER 12, 2022

With a focus on how technology changes the way people work, his methods include teaching leaders how to use social technologies to enhance internal knowledge sharing, structure global product development operations and manage the human aspects of new technology implementation. Also the director of the Ph.D.

Technology 62

Technology Employee Software Groups 62

Cision

SEPTEMBER 23, 2016

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. An internal or external subject matter expert who specializes in your tour’s topic. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Maxim Behar

MARCH 13, 2024

This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. This book never intended to paint too rosy a picture of the PR industry after the social media revolution. The book is available on Amazon.com and BeharBooks.com.

Corporate 59

Corporate Social Media Writing Training 59

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 100

Technology Ethics Leadership Groups 100

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Wondering how a document with less than 500 words can promise so much? Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. Another option is hiring an intern. Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands.

Social Media 120

Social Media Media Internal International 120

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

PRSay

FEBRUARY 19, 2021

Parke Gibson International, in New York in 1960. “He He was brilliant of mind, very creative. Parke Gibson, for whom the award is named, was a pioneer in multicultural public relations. He was the founder of the first Black-owned PR firm, D. and a 2002 recipient of the D. He was 49. “He

Publicity 157

Publicity Corporate Community Advertising 157

Maxim Behar

MAY 18, 2023

The age of 14 was indeed too early, and then after high school, he spent 5 years as a machinery worker, graduated from International Business in Prague, Czech Republic, and started working as a journalist. The Challenging Start At an age when most students worry about their grades, Maxim started to work. Not managers, but leaders!

Ethics 52

Ethics Internal International Groups 52

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

OCTOBER 31, 2015

Brands need to be on these sites and learn how to listen to what’s being said about their products and services. Read the full-length “LiSTEN” e-book today! Employees must be able to communicate their findings externally and internally. Images: Steven Depolo , C_osett ( Creative Commons ). Well-Versed Team.

System 120

System Social Media Media Data 120

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103