PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

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Content Marketing Resources Guidelines Exercises 52

Contently - Strategy

AUGUST 19, 2020

Much of her work centers around championing accessibility, and she’s recently published her second book, University and Chronic Illness: A Survival Guide. Earlier this year I released my debut non-fiction book, University And Chronic Illness: A Survival Guide, and it remains one of the proudest accomplishments of my life.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Cision

SEPTEMBER 11, 2015

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. Want to create standout content? Harmonize the two.

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Content Marketing Marketing Conference Creativity 120

Contently - Strategy

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.

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Content Marketing Marketing Travel Healthcare 99

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

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Content Marketing Marketing Case Study Google 60

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

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Content Marketing Marketing Energy Internal 62

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! Get the free e-book now! But how can you get started? “ Here are some highlights.

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Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. In the next section, let’s go over what you can do to scale your content program and align your teams.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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Content Marketing Case Study Marketing Conference 66

Contently - Strategy

SEPTEMBER 20, 2019

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. To find out the impact due dates have on marketers, Contently’s data science team studied the workflows of more than 13,000 pieces of content.

Content Marketing 88

Content Marketing Data Marketing Study 88

Sword and the Script

JUNE 5, 2018

In other words, GDPR requires marketing organizations to get permission from people to market to them. It’s not a new concept – Seth Godin wrote a book about this idea in 1999. Now the European Union (EU) says marketing must get permission. To get permission, marketing must put together programs people want.

Content Marketing 72

Content Marketing Marketing Privacy Data 72

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation. Modernising public relations and marketing.

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Blogging Agency Meeting Web 61

Polaris

JANUARY 17, 2015

Not as any kind of marketing tool. The LA Review of Books published a critical and hilarious review of the series called “ The Los Angeles Review of Cups, ” surely a first in literary criticism. Content marketing lessons for smaller brands. If you need help developing a content strategy, get in touch.

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Content Marketing Marketing Film YouTube 100

Rock the Status Quo

DECEMBER 1, 2015

From a confident little girl teaching the swami across the street how to roller-skate, a horse trainer during my twenties teaching little girls to jump their ponies, to an author launching pre-sales this very week for my first book –teaching has run through my life like a slow moving river. A steady theme. It’s who I am.

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Content Marketing Marketing Writing Storytelling 100

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. Native ads?

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Content Marketing Advertising Advertising Marketing 60

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

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Content Marketing B2B Survey Analysis 64

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? Stand out with your content marketing. Click to tweet!

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Content Marketing Marketing SEO Education 120

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals.

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Pinterest Viral YouTube Mobile 71

5W PR

MARCH 4, 2024

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. That’s where content marketing takes off. Give travelers a taste of your destination before they book the ticket.

Travel 78

Travel Consumer Strategy Tourism 78

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

PR 20/20

MAY 19, 2015

For me, take a little bit of rock music and combine it with content marketing, and you've not only got my attention, you've got me screaming for more. I've written about this crossover before (read it here ).

Content Marketing 40

Content Marketing Marketing How To LinkedIn 40

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Polaris

DECEMBER 8, 2015

It’s clearer, easier to follow, and more persuasive thanks to the new book, Why Your Writing Sucks , by Marcia Ross, a Toronto author, business writer and workshop leader. Ross’ upbeat and unconventional book isn’t just for lawyers. Anne Handley suggests embracing The Ugly First Draft (TUFD) in her book, Everybody Writes.

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Writing Resources Marketing Communications 100

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Polaris

NOVEMBER 18, 2014

Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. More than 40 subject-matter experts, including Ann Handley , Joe Pulizzi and Mark Schaefer , each contributed a short chapter to the books, ensuring a high level of interest among attendees.

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Conference eBook Content Marketing Brand 171

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising? More, More and Still More.

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Content Marketing Social Media Marketing Media 68

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Content Marketing World.

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Conference Marketing Case Study Measurement 329

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

SEPTEMBER 21, 2015

It’s hard to believe that Content Marketing World has come and gone for another year. With so many tracks and speakers to choose from, the key takeaways really are a bit of a Choose Your Own Adventure book. With so many tracks and speakers to choose from, the key takeaways really are a bit of a Choose Your Own Adventure book.

Content Marketing 40

Content Marketing Marketing Industry Strategy 40

Bad Pitch Blog

APRIL 15, 2014

The book''s author, Gini Diterich, dives into this changing landscape and clearly articulates how its changed — without hyperbole, fifty cent words or, of course, spin. The book is practical, clearly written and helpful as a result. Click here for a video about the book. Work culture is shifting to address this trend.

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Report Fashion Trends Social Media 51

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

NOVEMBER 21, 2023

This is often highlighted in M&A deals where the purchase price is above the book value of the company. This would be a more liberal application of the concept: All the content a company has made – that’s a library of information. That library has a quantifiable value.

Financial 143

Financial Marketing Survey B2B 143

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. If you’re announcing the release of a new book, include ‘New Book’ in your headline.”

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Case Study Study Trends Web 210

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. What inspired you to write the book? And this: it’s a great way to unearth content marketing ideas!

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Interviews Content Marketing Writing Journalism 104

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. And, he even added links to their sites.

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Marketing Social Media Trends Instagram 118

Inbound PR

MARCH 22, 2024

In that context, Iliyana Stareva’s "Inbound PR" is an excellent guide on how to create content that helps generate inbound inquiries and provides data with which to measure the impact of strategic communications. I first read this book a few years ago, and still consider it one of the most useful.

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