MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! This should be a format that producers of written content should know all too well.

Storytelling 120

Storytelling Mobile Video Viral 120

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. Contact Content Creators Out of a Job. Download it free today. So we initiated a twofold plan. Where do you find them?

Writing 72

Writing Brand Branding Construction 72

Rock the Status Quo

DECEMBER 1, 2015

From a confident little girl teaching the swami across the street how to roller-skate, a horse trainer during my twenties teaching little girls to jump their ponies, to an author launching pre-sales this very week for my first book –teaching has run through my life like a slow moving river. Tone of content is everything.

Content Marketing 100

Content Marketing Marketing Writing Storytelling 100

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. The 4 Engines You Need to Pull Off Content Marketing Successfully. the Other Way Around.

Writing 60

Writing Blogging Content Marketing Web 60

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation. Modernising public relations and marketing.

Blogging 61

Blogging Agency Meeting Web 61

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? Stand out with your content marketing.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Ann: Oh boy.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Click To Tweet. Start Here.

eBook 219

eBook How To Writing Community 219

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 61

Writing B2B Analytics Reputation 61

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release.

Case Study 210

Case Study Study Trends Web 210

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. You’d be surprised how many best-selling books were ghostwritten.

Writing 217

Writing Content Marketing Blogging Meeting 217

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing eBook Course Measurement 100

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Take a break from staring at the screen and open up the Talk Like Ted book. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

The Proactive Report

FEBRUARY 27, 2021

Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. In this article, we will discuss some of the consequences that plagiarism cause for most marketers.

Engineering 130

Engineering Reputation Data Advertising 130

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Ann: Oh boy.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

JULY 11, 2016

If you were to adopt Agile to the process of writing a press release , you would complete a first draft in full, redraft it in full and then tidy it up. You’re not quibbling over every word or editing as you write, but working in chunks and then improving copy over and over again. Set clear goals and deadlines. Why Agile works.

How To 120

How To Marketing Software Writing 120

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. What seems to work best is taking the content we have and promoting it according to timeliness or newsworthiness.

Community 120

Community Mobile Blogging Publicity 120

Cision

JANUARY 12, 2016

Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. You should start.

Writing 120

Writing Leadership Creativity Groups 120

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 97

Interviews Publicity Technology Social Media 97

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. The Book Patch.

Print 120

Print How To Local Customer Service 120

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote?

How To 137

How To Creativity Storytelling Writing 137

Cision

AUGUST 10, 2016

Content is moving at the speed of light these days. It sometimes feels like all you do is create blog posts, e-books and social media updates. I’m about to give you hacks that will give you your time back and help you streamline your content creation. One big time-suck for me is coming up with new content topics.

Analytics 120

Analytics Google Energy Writing 120

Contently - Strategy

AUGUST 18, 2021

(For reference, this report reads at a 9th-grade level, just about where you’d find a Malcolm Gladwell book.). In general, marketers may have misconceptions about what they sound like and what audiences want. Many popular authors and journalists write at an elementary or middle school reading level.

Study 128

Study Brand Branding B2B 128

Wadds Inc.

JANUARY 11, 2023

It’s a huge amount of data that includes books, websites, and Wikipedia. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. It has two main applications: generating text in response to a prompt and summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Researchers found that people read information on paper vastly differently than online, as the amount of data to absorb on a singular page in a book is far less than a busy webpage.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

FEBRUARY 24, 2016

Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. Learn how social listening can help with our free e-book! Boil Down Your Writing. Have One Topic Per Communication.

Communications 120

Communications Writing Blogging Report 120